[reproduced - China Business Report: China Manufacturing Network member company report] Guang Yu Germany: From the order to the solution

“In the afternoon of March 23rd, another group of new volunteers from Guangzun are trained. Together with good people, you will become better.” Shenzhen Guangbiaode Technology Development Co., Ltd. (hereinafter referred to as “Guangxi De”) Chairman Hu Wen's WeChat wrote that today volunteers have become a tradition of Guangyu, allowing employees to offer their love, and even company regulations require management to participate in volunteer services.

As an equipment manufacturer, Hu Wende, Chairman of Broadland, has taken volunteers very seriously. He has reasons for him. It is not only the products that have a positive energy that Guangzun brings to the society. It is also part of the corporate culture that employees serve the society.

Walk from one leg to two legs

The unexpected financial turmoil in 2008 has caused the impact of Guangzun, which has been supplying several international agents. The sudden drop in foreign orders, but there is no large domestic customer base, reputation is almost zero. The two shareholders who initially partnered with Hu Cheng withdrew from their jobs and left behind a lot of accounting and old equipment and some employees.

“This is a tough battle. If I don’t admit defeat, I must find a new way out. The first thing that comes to mind is that the economic downturn in Europe and the United States and other countries is still in its infancy. Since then, Mr. At the same time, domestic and foreign markets are walking on two legs. Now, a very important issue is that if you want to sell at home, companies have to fight their own brands. Previously, it was OEM to help people produce, in domestic sales, it must be branded. Strategy.” Hu Cheng told the “China Business News” reporter that after the direction was set, Guangzhuo De Company began to make in-depth adjustments in marketing and technology.

In management, Hu Cheng emphasized the principle of distribution according to work. In the past, Guangzong’s wage system was a time-based system. Now it is adjusted to a piece-rate system. Paying according to work, income is open and transparent. On the one hand, it has improved the enthusiasm of the employees and enabled them to truly do it. To increase their income, they must first improve their own work skills so that everyone can eat with real skills. On the other hand, they should pay attention to employees’ working hours and focus on employee output. Changes in the assessment mechanism have effectively reduced the company's management costs in management science. This change has aroused great repercussions in the industry. According to Hu Cheng, in the electronic equipment industry, companies that can successfully implement employee piece counting have been very few.

In the face of the ever-changing market, Hu Cheng believes that companies that are stagnating and striving for stability will only be abandoned by the market, and only timely, dynamic, and timely changes can sustain sustainable development. At that time, he saw the rise of the LED industry in China and made production equipment for the LED industry.

Guangzhuode took a crucial step and put in considerable human and financial resources to develop and produce LED lines for production, assembly, testing, aging, and test lines, and then equipped with economical welding specifically designed for LED production. Machine, this set of high-quality products has become an essential production hardware for manufacturers in this industry. Since Guangku De grasped the initiative, the company began to show its prominence in the domestic electronic equipment industry, and it was able to stabilize it, enabling Guangzun’s peace of mind to “strengthen internal strength”.

Standardize non-standard products

In the SMT (Surface Assembly Technology) equipment industry, SMT is currently the most popular technology and process in the electronics assembly industry. Many manufacturers only provide welding machines or printing machines, and few equipments provided before and after assembly lines are provided by manufacturers. Hu Jing saw the needs of customers, and Guangzhuo Germany not only provided SMT core equipment, but also provided upstream and downstream supporting equipment to provide customers with one-stop shopping.

Hu Wen analysis, the reason why a lot of manufacturers do SMT core equipment, unwilling to do these ancillary equipment is because the profits are too thin, Guang Yu Germany to do these at the same time, supporting equipment does not make money, almost belong to the low-profit management. However, Hu Cheng quickly discovered that these ancillary equipment had its virtues. Because of the problems of these ancillary equipment, the entire production line had to be shut down. If the problem occurred, the after-sales time may be too long, it will affect the progress of the entire project. . Now, Grundig offers the entire production line. After the sale, it only needs to look for a Gwangdeok company, which greatly facilitates the customer and at the same time allows GSK to come to the fore.

As an automation equipment manufacturer, Guang Shende’s investment in technology is also not sloppy. The company’s strategy is to refine the products, learn to introduce advanced theories and technologies, and then improve and promote them. The product line is spread over high, middle, and low grades. To meet the needs of different levels and different products, the company digs its products in depth and develops each product. A cost-effective product model. At present, Guang Baide has already obtained several patents authorized by the National Patent Office, and some patent technologies are being applied for, and the protection of property rights through the core technology of patents.

For product quality checks, Hu Wen also thought of some "tricks." For example, incoming materials must be inspected, and the source must be strictly controlled. At the same time, the production process should be strictly controlled, and all production employees should be quality inspections. Each is a customer, and the downstream must be responsible for the upstream. He believes that “responsibility is implemented on every producer and makes them feel that they are both buyers and sellers, customers and suppliers. Only employees who are aware of their responsibilities can produce better quality products.”

As a global positioning company dedicated to providing Chinese people with automated equipment and solutions, GSK has now stepped out of the order-based production model. GSK has been a pioneer in the industry and standardized non-standard products. In Hu’s view, only in this way can the product quality, production, and after-sales be guaranteed. Guangzhe uses monthly production according to plan, each branch according to the plan inventory stocking mode, in addition to some customers have special requirements private custom, the company's products are standard machines.

"We want to be a supermarket for Chinese electronic equipment and a one-stop supermarket." Hu Cheng expressed his dream with confidence.