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Under the multiple pressures of environmental pollution and energy shortages, it is no doubt that the popularity of new energy vehicles is urgently needed. Regardless of whether the joint-venture brand or the independent car company, as early as a few years ago has begun to accelerate the development and launch of new energy models, now has entered the critical period of market layout. At present, the joint-venture car companies, mainly Japanese brands, have a greater momentum in the new energy sector. It is precisely because of this that there is a voice in the industry stating that the “self-owned brands can take advantage of new energy corners to overtake†has been hoped for.
It is undeniable that the joint venture brands behind the world's auto giants have stronger technical strength and new energy vehicles are relatively abundant. However, it is too early to judge whether the independent brands will settle. In fact, while competitors have released new energy plans, their own brands have not stopped for a moment. The major auto makers including BYD and Geely have already competed with the joint venture brands.
As for the strength of independent brands in new energy, joint-venture car companies do not dare to underestimate. When talking about the new energy topic in the interview, most of the relevant person in charge of the joint-venture car company pays great attention to the independent brands. For instance, the BYD's dual-mode electric car “Qinâ€, which will be listed in December, has long attracted their attention. According to actual measurement, the "Qin" equipped with the industry-leading dual-engine dual-mode technology can achieve an electric driving range of 70 Km under comprehensive conditions, a 100-km speedup of only 5.9 seconds and a fuel consumption of only 1.6 liters per 100 kilometers. These data are not inferior to those of world-class auto giants such as Toyota and General Motors.
Compared with traditional fuel vehicles, new energy vehicles have many advantages. Taking Qin as an example, short-distance driving can completely achieve zero pollution, zero emissions, long-distance hybrid power modes, no reliance on charging facilities, and can also enjoy car subsidy, and Relevant policies may bring convenience such as licensing and parking. Over 80% of consumers in the survey stated that as long as the price is within an acceptable range, they would very much like to purchase a new energy vehicle.
There is no doubt that the home field advantage of independent brands can make their models have a higher price/performance ratio than their competitors. Although major joint venture brands are also accelerating their localization, they must not be compared to truly indigenous brands in the short term. It can be said that in the battle for the new energy market to be launched soon, the independent brand is standing on the same starting line with the opponent, and the strength of the outcome is not yet known.
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