New Bora to Help FAW-Volkswagen Accelerate A-Class Strategy

A few days ago, FAW-Volkswagen brand new Bora officially listed, so far, from the sedan Jetta, Bora, Sagitar to hatchback golf, FAW - Volkswagen in the domestic A-class car market has a benchmark for all class vehicles.

As a company with the most A-class models, the launch of the new generation of Bora 11 years later has special significance. Wu Hao, general manager of FAW-Volkswagen Sales Co., Ltd., said that through the listing of the new Bora, FAW-Volkswagen's public brand sales this year is expected to exceed one million vehicles.

The Bora series has always been the flagship model of FAW-Volkswagen's promotion to the A-class market. After years of availability, it still maintains monthly sales of 20,000 units. According to statistics, the new Polaris is divided into 8 models according to different configurations. Great improvement has been made, and the entire system is equipped with ESP electronic body stabilization system and HHC ramp start assistance function, still equipped with two displacements of 1.6L naturally aspirated and 1.4T turbocharged. The official guide price is 107,800-14.83. Ten thousand yuan.

The new Bora completely escaped the design of the cash car. The familiar Volkswagen family-owned Facebook and blackened design headlamps revealed a sharp atmosphere. The dynamic and smooth curves, the sharp edges of the waist and the cash are exactly the same. The new Polaris also carried out innovative upgrades to its configuration. The entire system comes standard with ESP body stability and tire pressure monitoring system. ESP was able to detect and analyze vehicle conditions and correct driving mistakes before they occurred. It changed the embarrassing situation in which only ABS and ASR vehicles could respond passively. Tire pressure monitoring system can monitor the change of tire pressure during the stationary or running process, and timely alarm the high pressure, low pressure and high temperature of the tire to avoid traffic accidents caused by tire failure to ensure driving safety.

The goal of FAW-Volkswagen is to reach a production scale of 1.65 million vehicles in 2015. With a monthly sales volume of nearly 20,000, Bora will undoubtedly play an important role. As one of the few home-grown jiajiao, Baolai witnessed the history of sedans entering the family. On August 23, 2001, FAW-Volkswagen Bora rolled off the assembly line when domestic home-car was not very popular at the time. On December 6th the same year, it was officially listed. Although at that time, Bora was priced at more than RMB 230,000 and its minimum was close to RMB 200,000. However, it sold only 13,000 units in just four months, becoming one of the hottest mid-size models in the country, and sales have increased year after year. 20,000 vehicles.

According to the data, as of now, the 11-year listing of Polaris has contributed more than 1 million units to FAW-Volkswagen. The status of the Bora brand in China's Class A market has not been shaken. With the launch of the new Bora, the layout of FAW-Volkswagen will also be upgraded in the A-Class market.

In the past, FAW-Volkswagen products were once called “slow-heat type”. However, after the listing of the new Bora, the news the reporter received from the distributor was that due to the configuration upgrade and the accurate positioning, the booking condition of the new Bora was very good. This point has already been reflected in the new Sagitar of another A-Class. Last year, the brand new Sagitar, which was not favorably watched by public opinion, has changed its status of “slow heat” in the past. In less than half a year, the new Sagitar settled on a monthly sales of 20,000 clubs.

However, the greater significance of the new Bora to FAW-Volkswagen lies in its witness to the gradual improvement of FAW-Volkswagen's research and development capabilities. “The new Polaris concept development, structural design, trial production, and experimental verification, all development work was completed in China by FAW-Volkswagen R&D personnel. This greatly improved the R&D team's ability to achieve complete FAW-Volkswagen 2015 Car development has laid a solid foundation.” FAW-Volkswagen’s director and general manager An Tiecheng stated that as the FAW-Volkswagen R&D system continues to improve and R&D capabilities continue to increase, FAW-Volkswagen’s target for vehicle development in 2015 is gradually achieve.

"In 2012, FAW-Volkswagen's annual production and sales volume will exceed 1.3 million units, an increase of 30% over the same period of last year, and the launch of the new Bora will also signify that the auto body's independent research and development capabilities have been realized. This fully demonstrates that FAW-Volkswagen is gradually becoming bigger and bigger. To the strongest transformation," An Tiecheng said: "I believe that through our hard work, by 2015, FAW-Volkswagen will be able to achieve this goal."