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The four-day Guangzhou International Lighting Exhibition has come to an end. In this exhibition, which is regarded as a barometer of the development of the lighting industry, it is the smart lighting that has won the limelight in the front page of the major industry media after the exhibition. Both have explained this. In fact, the concept of intelligent lighting is not only popular this year. It can be said that this gust has been blowing for quite some time. However, it is frustrating that the life-saving straw that is highly hoped by enterprises seems to be caught in a conceptual exaggeration, and it is lighter than landing. There is enthusiasm and enthusiasm, and the consumer’s response is flat Smart lighting is being played badly. Don't underestimate the IQ of consumers. Many dealers and media will have such an illusion. Any enterprise that touches a little bit with smart lighting seems to have become uncommon in the lighting industry. The vision of smart lighting becoming the next cusp and profit point for the lighting industry is close at hand. Many people say that today's smart lighting concept is not as illusory as it was more than a decade ago, and many companies hope to become a new direction and new driving force for development. For this, the author does not agree, because for now, the lighting industry is relatively conservative, and the development and investment of new fields is small. Large enterprises will not be desperately attacking the emerging fields, and only the small enterprises will hold the heat. The concept of the concept is the last straw, and today's smart lighting concept is more like expansion. In a conference on intelligent lighting, a Philips speaker once said: The smart lighting market has not really opened, and even now, lighting manufacturers are still not clear where the smart door is. Focusing on the consumer market of the terminal, we can see that compared with the heat of the manufacturers, the consumer market has not reported much response, and the application of intelligent lighting is still not warm. The reason is that the lighting manufacturers still don't know what the market really needs. Blindly, the high-tech content must be welcomed by the market. In fact, consumers often need simple, convenient, and cheap terminals. The real demand is that the lighting manufacturers who are currently trying their best to integrate thousands of functions into intelligent lighting need to keep in mind. The core of intelligent lighting is still lighting, as a person in the lighting industry, but for those who know nothing about technology, the intelligent lighting that I understand is not as profound and comprehensive as experts and companies. I believe that whether it is smart lighting or The real core of smart lighting should be lighting, and intelligence should be around lighting. Therefore, if smart lighting must give the market and consumers a reason to accept, the basic application point of lighting is the best excuse and propaganda channel. For the current consumer market, the concept of intelligence is too ethereal and flickering, too unreal. No matter how hot the smart lighting is, it needs the digestion of the market and the nourishment of consumption. Therefore, the intelligent lighting needs to return to the ranks of ordinary household lighting instead of the high-ranking emperor. Therefore, lighting manufacturers should not be overwhelmed, transitional emphasis and propaganda intelligence, ignoring the core elements of lighting. The intelligent lighting dealers of paper tigers should also be smart. Distributors and consumers need to understand that smart lighting and other lighting applications are the same, and there is no difference. Don’t be blinded by the hype of current lighting manufacturers, intelligent lighting The key is to selectively eliminate the artificial external forces in the later period, and replace the complicated and redundant programs in the current lighting application form with a lighter and more humanized cutting-edge technology. In other words, intelligent lighting is to replace the human body's direct awakening and demand of light with an intelligent lighting system, which consumers think and think. From another perspective, consumers should be the key to leading intelligent lighting. Therefore, the intelligent tiger is not a sinister, let alone the tiger is still floating in the air. As lighting manufacturers focus on the field of intelligent lighting, paper tigers always have a day to go, but in any case, smart lighting is not as mysterious and unpredictable as we now see. After all, any kind of lighting application is for ordinary people. Under this general trend, dealers should actively understand and learn intelligent knowledge, so that they can get smart first.
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