·Infiniti's 100th authorized dealership in China

On December 18th, the luxury car brand Infiniti opened its 100th authorized dealership in China, Shenzhen Dongfeng Nanxiang Xiangmi Lake Infiniti Distribution Store. Its opening not only reflects Infiniti's emphasis on the Southern Market, but also witnesses the rapid expansion of Infiniti's dealer network in China.
Dr. Daniel Kirchert, General Manager of Dongfeng Infiniti, said at the opening ceremony: “Infiniti is a brand full of humanistic spirit, and everyone is centered. For dealer partners, we insist on mutual trust and win-win, and integrate humanistic care into the network. In the midst of development, the opening of the 100th store is the best testimony of our partner with the distributors, 'people's heart, development, and win-win'. It is also the result of the continuous deepening of corporate strategy and the comprehensive development of brands and products."
The opening of the 100th dealership store has become an important milestone for Infiniti's development in China, marking a larger scale of network layout and deeper service for consumers. In cooperation with dealers, Infiniti is determined to be a "customer" and to help dealers improve their business strength through various means such as active communication, business policy formulation and new business development. In addition, while maintaining the expansion of network in first- and second-tier cities, Infiniti also provides flexible choices for investors through innovative D Type and E Type dealerships, and further sinks channels into third- and fifth-tier cities to better achieve Continue to develop.
At the same time, Dongfeng Infiniti also ushered in a milestone in the first anniversary of the joint venture. With its efficient joint venture model, it not only accelerated the development of the network, but also helped the brand maintain good performance in China and achieve contrarian growth. High-tech luxury sports car Q50L and fashion smart four-wheel drive SUV QX50 two domestic models continue to become the main force of sales growth. In addition, Infiniti is committed to continuously enrich its product line. At this year's Guangzhou Auto Show, Infiniti's first compact luxury SUV QX30 is the world's first simultaneous launch. It has the most fashionable appearance, the best interior and the best control, and will be consumed. Offer more competitive options.
Adhering to the humanistic spirit to provide "optimal comprehensive strength" service as the "most emotional luxury car brand", Infiniti adheres to the humanistic spirit and consumer-oriented philosophy, and is committed to providing the best car and service experience. In 2014, Infiniti launched the new IREDI Enhancement standard. Through the application of transparent and modern materials inside and outside the building, it has added a number of experience areas such as courtyard, massage room, book bar and children's corner to create a superior distribution environment.
In terms of after-sales service, Infiniti not only provides 4 years/100,000 km of free warranty maintenance, 24-hour roadside assistance, CCC (Customer Care Center) and other industry-leading services, but also tailors the online exclusive interactive platform “Dang Aibang”. Providing practical travel tools and branding and social activities, it has attracted more than 50,000 car owners to register, with more than 12.8 million visitors.
In the near future, Infiniti won the luxury car brand for the second consecutive year in the “China Automotive Sales Satisfaction Study SM (SSI)” and “China Aftersales Service Satisfaction Research SM” (CSI) survey released by JDPower, the world's leading market information research organization. The second and third place reflect the high level of consumer recognition of Infiniti's “Best Overall Strength” service.
Shenzhen Dongfeng South Xiangmihu dealership store will continue the high standard luxury service that Infiniti has, and improve customer satisfaction in all aspects. The store adopts all new store standards, equipped with industry-leading hardware facilities, and has multiple experience areas and leisure areas such as massage rooms and book bars, which will bring high-quality service experience to customers.

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