From quality to brand exquisite tire step by step to win

On April 14th, the 2011 China Chess League ended all competitions in Tianjin. Hou Yifan, the reigning champion of the Shandong Tires team, led the crowds with a 4.5:0.5 victory over the Chongqing team and ushered in a heart-warming atmosphere. The first win of the season.

The exquisite tire once again stood on the podium with the role of “winner”. In fact, in addition to successful products, excellent enterprises are also inseparable from the spirit of corporate sports culture. Exquisite tires have been at the forefront of many national brands, from the establishment of Shandong Linglong Tire Chess team, sponsored the Australian Brisbane Brisbane Griffins team, and then signed with the Chinese women's volleyball team, over the years "internal and external integration, vertical and horizontal staggered" The development mode of corporate sports culture has made the "fighting spirit" a synonym for exquisite tires.

Quality assurance is not ambiguous

In 2010, Linglong Tire continued to make efforts in overseas markets. Although it was affected by many overseas sales price increases, sales in overseas markets still reached US$800 million, a year-on-year increase of 35%, ranking the top tire manufacturer in China for three consecutive years. No suspense became the first export brand of Chinese tires.

At the 2011 Shanghai International Auto Show, Ye Hui, Minister of Brand Strategy and Marketing of Linglong Tire received an exclusive interview with China Truck Network. Ye Hui said, “Linglong Tire has been treating the quality of finished products as the lifeline through more than ten years of development. With the largest tire dynamic performance testing laboratory and rolling resistance laboratory in China, and the first batch of laboratories approved by the government, the company has invested more than 400 million yuan and has introduced as many as 500 sets of world-leading test and testing equipment."

It is reported that Linglong Tire introduces the market management rules of "the next process is the user of the previous process", thereby forming an interlocking process mutual inspection procedures. Using computer-aided design and auxiliary manufacturing to intelligentize and automate the transformation of equipment, and take the lead in designing and using unqualified products in the same industry. Online automatic marking and destruction, off-line detection alarm, computer intelligent error correction, equipment automatic error prevention and other equipment automation control The device, by the equipment accuracy and degree of automation to ensure quality.

"Being a tire is not like making a drink. Many times it is taste, and tires need real safety guarantees." Ye Hui said that if we don't have team development, we haven't worked in world-class labs and companies. Engineers and doctors came to join us, and the quality of the product could not be greatly improved. Exquisite tires in this area are not ambiguous.

Low-carbon green makes tires greener

In addition to quality assurance, Linglong Tire brought two top-selling high-end products, GreenMax and CrossWind, at the Shanghai Auto Show. The introduction of these two products to China has also broken the gap in the high-end car tire market for the domestic tire industry.

Among them, GreenMax has won numerous awards in various domestic and international authoritative test competitions, especially in the test report just released by the world's authoritative testing organization - Finland Test World, through the driving performance of the same specifications of the world's 12 famous tire companies. In comparison with seven indicators such as noise test, comfort and rolling resistance, Linglong Tire ranks fourth with Michelin and Dunlop, with an overall score of 7.6, and exceeds many world-class brands.

The test report clearly stated that: Linglong Tire is the best performing Chinese tire in all of our previous tire tests. Exquisite responds moderately while driving, while providing good lateral grip, also showing easy control in handling and avoidance tests. “Besides excellent performance, these two products are characterized by low rolling resistance, which can save fuel consumption for the driver, and use low-carbon and environmentally friendly materials in the production process, which is more environmentally friendly,” said Ye Hui.

Exquisite tires in the overseas market more blooming, at the same time with the domestic truck manufacturers also established a harmonious relationship. Many OEMs such as FAW, Shaanxi Heavy Duty Truck, Beiqi Foton, Jianghuai and Jianghuai have had good cooperation with exquisite tires for decades. Delicate tires have also been rated as excellent suppliers for many years. The current domestic market has reached the top three in the industry. Status

From product quality to brand assurance, exquisite tires are advancing step by step from the obscure national enterprise to a multibillion-dollar enterprise. “Exquisite development speed” makes the industry amazing, just like Zhang Rongfang, secretary of the Party Committee of the Volleyball Sports Management Center of the State Sports General Administration. That said, "Although Linglong Tire was a national enterprise, I discovered after visiting the factory that it was truly a world-class company. Linglong Tire will be like the Chinese women's volleyball team and once again realize the rise of the world!"

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