China's auto industry landscape in the next ten years


In the "Auto Industry Development Policy" promulgated in 2004, there is one of the following: promoting the structural adjustment and restructuring of the auto industry, expanding the scale of enterprise benefits, increasing industrial concentration, and avoiding scattered, chaotic, low-level redundant construction. Through market competition, several large-scale automobile enterprise groups with international competitiveness are formed, and they will strive to become one of the world’s top 500 companies by 2010. Encourage auto manufacturers to form corporate alliances in accordance with the laws of the market, achieve complementary advantages and resources sharing, and expand business scale. After three years passed, it began to be gradually understood and tried by the company in 2007. The Shang-South cooperation has become the first person to eat crabs after the issuance of the new "Automotive Industry Development Policy." Afterwards, the second and the third will follow. In time, the territory of the Chinese auto industry after ten years will be covered by the following six new super large groups.

?? New SAIC dominated Jiangdong

Last year, under the auspices of the SASAC and the governments of Shanghai and Nanjing, SAIC and NAC had been fully integrated. From auto parts to parts and components, they all received fair evaluations and began to gradually realize a smooth transition. . Shang-Nan is the largest independent brand integration case since the independent development of China's automobile industry, and is also the founder of China's first ultra-large auto group with full international competitiveness. After the integration of Shangnan, the passenger car segment has been better strengthened; at the same time, since SAIC and Iveco have reorganized CNHTC Red Rock, they have also gained a new vitality in heavy trucks; at the same time, There is also a more complete entity in the passenger car, but it does not seem to be powerful enough.

The significance of the integration of the Upper South is not limited to itself, there are other positive points. First, they do constitute the largest automotive industry group in China's auto industry, and at the same time they have a strong international competitiveness. Second, the integration between them shows that the national industrial sector has put the industry restructuring on the agenda, and For large enterprise groups, and through the growth of the strength of large-scale enterprise groups to rely on market forces to eliminate those "small hands workshops" that linger in their interest; Third, companies have the desire to integrate with each other, while the government is also actively behind The promoters have provided integrated models that can be used by later adopters, and certainly set a benchmark for transcendence. Fifth, the integration of parts and components of the former two companies will be expected to create new component leaders.

East-Kazakhstan runs through North and South

?? Dongfeng integration Hafei case is finally about to settle. Recently, there is news that although Dongfeng and Hafei have been tight-lipped on the joint venture process, they said that the agreement has not yet been signed; but the general trend of Dongfeng, Hafei and Dongan Power has been determined. The specific form of cooperation will be operated by a new registered company. Dongfeng is expected to hold 50% of shares and Hafei and Dongan Dynamics will hold 50% of the shares. If this is the case, it will be a conservative and embarrassing equity structure, and there will be no more guesses about the twists and turns. At the same time, Hafei Automobile Assets will be fully assigned to the new company and Hafei will no longer have independent car content. The new company will share the resources of Dongfeng, Hafei and Dongan Power. The product and business scope covers the entire automobile manufacturing and distribution field.

If the three companies, Dongfeng, Hafei, and Dongan Power formally form a marriage, they will become the most linear companies with the most concentrated domestic bases. From Harbin in the north, to Wuhan in China, to Guangzhou in Shenzhen in the south, this kind of enterprise layout that links the north and the south will be able to observe and study the markets more closely. At the same time, all kinds of logistics are also circulated on the trunk line, which is expected to save costs properly. At the same time, it can also improve service quality.

We often refer to the PSA Group. This time-honored international company will also hold its treasures on the wall of Hafei's Hongxing. I am afraid the tragedy from the 1990s is not far behind.

??FAW - Chang'an - Jiangling - Changhe four feet

The first time I heard that FAW was expected to restructure Chang'an, my heart was a bit strange. Because it seems that these two companies are the least hopeful to integrate together. But when we look back, we have a great chance to come together. Chang'an’s old club is the China Ordnance Equipment Group. Because of the gap between the operations of national defense and commercial enterprises, China Ordnance Equipment Group will likely follow the example of AviChina. The difficulty is that AviChina has failed to control Hafei and can only concentrate on operating large aircraft industry plans; Hold Chang'an firmly in the palm of your hand. For FAW Group, it will not be possible to watch Supra-Antarctica surpass itself as the eldest son of the automotive industry in the Republic. If you decide to choose a partner, Changan will be the first choice.

?? Changan will reorganize Jiangling, it seems to be a good deal. On the one hand, the business status of Jiangling is deteriorating, and the market profits of light trucks and light passengers are getting lower and lower; on the other hand, one of JMC’s partners, Ford and Chang’an Group, has a closer cooperation, and it’s better to manage Jiangling’s projects instead of Jiangling’s. Fight for Changan, so that you can concentrate on doing a good job. At the same time, Chang'an reorganized Changhe also has the same advantages. Changhe’s partner Suzuki is also more inclined to Chang’an. Over the years, both Jiangling and Changhe have lived in the shadow of Chang’an during their cooperation with Ford or Suzuki.

New Quartet combination. It will constitute the largest group in the Chinese automobile industry. At the same time, their positions are also the most reasonable: Jilin, Chang'an, Tianjin, Baoding, Nanjing, Nanchang, and other places constitute a hexagonal shape, with both ends being able to be rationalized and capable of being transformed. The hexagonal horizontal landscape runs from Chongqing to Hebei via Jiangsu, from Jilin in the north to Jiangxi via Tianjin, and sits on the territory of the whole country. At the same time, it is condescending, the Qinguan Pass is controlled by the West, and South China is visited by the South. So dismayed, who can match?

??Guangqi-Changfeng Zhongnanzhong

?? GAC Group is the most arrogant group, but also the most concentrated single product product group. So far, GAC Group has no obvious achievements in trucks, passenger cars, and SUVs. It simply depends on cars to fight the world. To earn some money, if you really want to become an international large-scale automobile industry ship, GAC is still very far. Therefore, it is inevitable to be flexible.
It is reported that GAC has started contact with Changfeng in Hunan and expressed its intention to cooperate with Changfeng Automobile. GAC may expand its asset size and segmentation area by participating in the form of Changfeng. There is also speculation in the industry: GAC has plans to list in recent years. If it is listed on the backdoor of Changfeng, it would be a big shortcut. However, GAC may be more willing to participate only in the form of shares. In order to control Changfeng with shares, listing is more willing to operate through its own strength. Changfeng is currently one of the largest SUV vehicle manufacturers in China and has been on the high-end line for many years. However, due to the increasingly fierce market competition in recent years, Changfeng's development has also encountered certain difficulties. Recently, Changfeng Motor’s general manager Chen Zhengchu said that Changfeng Automobile has some ideas for the integration and reorganization between enterprises, but there has been no substantial progress.

Changfeng Motor is affiliated with Changfeng Group and is currently under the management of Hunan Province. As a listed company, Changfeng Motor owns 50.61% of the shares of Changfeng Group and Mitsubishi holds 14.59% of Changfeng Automobile. Changfeng Group also has miscellaneous parts, logistics and agriculture. Therefore, Guangzhou Automobile's cooperation partner may only be Changfeng Automobile, but it may not be Changfeng Group. However, if you want to control Changfeng Motor, you must acquire the shares owned by Changfeng Group, and the operation will not be too simple.

What is in the ointment is that even if GAC Holdings’s Changfeng Automobile is successful, the combination between them is limited to cars and SUVs; GAC Group still cannot become a comprehensive automobile industry group integrating powerful trucks and buses. Of course, GAC, which owns Changfeng Automobile, will have two home games in Guangdong and Hunan.

Beiqi-Southeast Layout Jingfu

The author once demonstrated the feasibility and prospects of BAIC and the Southeast team in an article, and expressed their confidence in joining forces with each other. What is to be supplemented here is that the alliance between Beiqi and the southeast will be more complex than the integration between any two companies. Because between Beiqi and Southeast, there are Chrysler, Daimler, Mitsubishi and Taiwan Chin Motors. Moreover, Mitsubishi and Taiwan’s China Motors are major shareholders of Southeast Motors. Although the southeast holds an absolute dominant share, the actual right to speak is gradually shifting. This is why in the past few years, Southeast Motor Corporation has been able to save the Mitsubishi brand with one mind and almost gave up the development of its own-brand sedan.

?? South East Automotive needs too much autonomy, but it is difficult to achieve a leap on its own. Therefore, Beiqi is a good choice for them. There have been rumors that Guangzhou Automobile has had contact with the Southeast. However, Guangzhou Automobile is a company that likes to simplify complex things. For the complicated equity relationship of Southeast Auto, Guangzhou Automobile may have a conflict and it is too complicated to operate. For the southeast, BAIC may be more suitable with GAC. On the one hand, it is due to the cooperation of its partners. On the other hand, GAC's own brand is actually controlled by Guangzhou Honda, which is not conducive to the purity of its own brand. Cooperation relationship".

If you can effectively layout between the Beijing-Fuzhou line, the new BAIC-Southeast Group's competitive strength can not be underestimated!

Jianghuai-Chery "Close relatives get married"

The clean background, the elite of the nation, and the new forces of Weinan are always so exciting. Chery has already settled on the leader of domestic self-owned brands, and JAC has also begun to rely on years of experience in building cars to enter the field of cars. Although the first mid-size sedan has been gloomy so far, the power of the JAC system has long been an indispensable force in the Chinese auto market.

It is logical to say that the integration between the two companies is a matter of course, but after Chery's ten years of glory, Chery has begun to feel self-motivated; at the same time, Chery's godfather Zhan Xia has come to rely on Chery Automobile to face the provincial government and the country. It is enough to face, it will not be easy to hand over this piece of industry that embodies too much of their own efforts; of course, Wuhu City Government may also hold the attitude of not being fully equipped. And vice versa, Jianghuai Automobile did not put its treasure on Chery from the day it decided to develop the car industry. Located near the water tower of Jianghuai Automobile Co., Ltd. in Hefei, the provincial capital, it is more likely to be favored by the provincial government than Chery Automobile.

?? However, in the long run, the automobile concept of Da-Anhui will eventually be realized, and the repeated construction in the same province cannot be repeatedly tolerated. What's more, the integration between the two will have very good prospects. JAC and Chery will have the ability to compete with any domestic group. In addition, with the advantages of JAC and Chery's accumulated overseas network, the new group will long be the main force for China's auto exports.
View related topics: Dongfeng Group announced that it will hold "Hafei"


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