Facing the complex automobile market in China, it is obviously a time-consuming and gradual process to end the era of fuel vehicles. In the process of transition, for the policy level, the focus may be on specific policies and systems for new energy vehicles to replace fuel vehicles; for the average consumer, in the face of new travel times, one must answer the question. Yes: Whether it is a traditional fuel car or a new energy car, do you still need to buy a new car?
To answer this question, we must take a look at the current dazzling new way of travel. The new travel mode of “Internet about car travel†(hereinafter referred to as “net travel carâ€) was once one of the hottest new things in the new travel field. The “about network car†uses a shared concept to introduce private cars, and through the Internet platform and big data to increase the supply side, it once broke the “difficult†problem. Today, Netjoy has become a reliable choice for Chinese consumers to travel.
The merger of DDT travel and Uber China, two of China’s largest Internet car platforms, was seen as a landmark event in the online booking market, but with the fierce competition and relatively disorderly development of the online car market, There are frequent consumer traps, such as opaque pricing mechanisms and arbitrary price hikes in online dating service. There are even a series of problems, such as unfair order cancellation clauses in some online shopping cart platforms, making consumer disputes about Internet shopping carts a new hot spot for consumer complaints.
In order to govern the network about the car market, the Ministry of Transport has promulgated the New Deal for Internet Vehicles. Many places have also issued regulations on the management of online vehicles, and have strictly regulated vehicles and personnel for the operation of the network. However, now that you have opened the internet dating software again, due to the drastic decrease in the number of vehicles on the Internet, the phenomenon of lengthening the vehicle time and increasing the cost in multiples has become the norm. Many people have to return to traditional transportation.
As a representative of the Internet-sharing economy, shared bicycles seem to have taken over the popularity of the Internet and become the darling of capital and markets. There is no doubt that sharing bicycles does enrich the way people travel, and it also solves the “last mile†problem for some people. The scan code unlock, ride on the go, return the car at any time ... ... not only easy to use, but also in line with the concept of environmentally friendly travel. Even data shows that less than a year after the intelligent shared bicycle enters the city, it has become China’s fourth largest mode of transportation beyond automobiles, buses, and subways, and shared bicycles account for 11.6% of urban traffic.
However, along with the continuous “burning†of savage behavior by the sharing bicycle companies, many cities even have a “shared bicycle cemetery†that has piled up. The uncivilized status quo of sharing bicycles indiscriminately parking and occupying motorized lanes brings about high governance costs for urban public management. In August of this year, the Ministry of Transport announced the Guiding Opinions on Encouraging and Regulating the Development of Internet Leasing Bicycles, and various localities have also issued guidance on standard shared bicycles within their respective jurisdictions, which are on the way to standardization and governance of shared bicycles.
The shared car that also uses the shared concept is beginning to find its development space. Unlike shared bicycles, which only solve the “last mile†problem of travel, shared cars that share the trend can meet the basic requirements of daily travel, and have the same advantages of shared bicycles as being convenient and quick to use. The shared car is used in a manner similar to a shared bicycle. After registration, the user uses the APP to find a nearby available car. After driving, the user can park at an allowable location, usually according to the driving hours.
For the shared cars that are considered the next blue ocean, keen capital has been flocked to, and auto companies have also joined the competition to share online and offline. At present, such as TOGO road song, Shouqi Gofun travel, Daimler car2share have joined the war situation, Beijing Automotive Group chairman Xu Heyi also publicly stated that BAIC has developed a product specifically adapted to share new energy vehicles for market use.
“In fact, the concept and actions of shared cars are far ahead of the sharing of bicycles, but they have not been able to get fired before, and that is the problem of their offline links. There is a new wave of sharing economy and sharing. Whether or not a car can really form a climate depends on the performance of the market,†said an analyst who focuses on the shared automotive industry, told the Economic Observer.
Indeed, the status quo of offline sharing of vehicles, difficulty in picking up vehicles, and the lack of comprehensive coverage of charging facilities are still not well resolved, especially for the time-shared leasing of new energy vehicles. In addition, most of the platforms currently engaged in car sharing services in the market are concentrated in the "re-mode" (ie, the platform has fixed vehicles), which also gives them a certain degree of restrictions on capital and operations.
In addition to the above new modes of travel, along with the development and progress of science and technology, smart driving is gradually opening up the trillion-dollar market. The motorized and intelligent automotive consumption demand has prompted automobile manufacturers to actively deploy and develop smart driving, and smart driving will also become one of the new travel modes for consumers in the future.
In summary, the appearance of online dating vehicles, shared bicycles, and shared vehicles not only greatly enriched people’s transportation modes and eased the traffic pressures of China’s automobile society, but also became a new era of people’s choice not to purchase cars. Possibilities.
However, at this moment, people have yet to decide whether or not to buy a car, especially when these new modes of sharing can only meet the public’s travel requirements to a certain extent, and they cannot fully cover the needs of consumers. Rational buying of cars is still the mainstream choice for consumers in the new era of travel, and the return to rational consumption trends is even more evident than ever. Considering various travel modes comprehensively and comparing the value and costs of various modes of travel, it is becoming an important reference for consumers' buying decisions in the new era of travel.
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