Auto parts online shopping

“Buying auto parts on the Internet is cheap and it also includes package installation. After that, I will choose to buy it online.” Recently, Mr. Xu bought a car battery, and his good shopping experience made him full of praise. Mr. Xu told reporters that before online shopping, he first went to the 4S shop to make a request for a price. In addition, the price of the battery needed for the model was more than 900, but the price of the same brand of battery on the Internet was only about 500. After the order is placed, the next day there will be on-site installation service provided by the auto repair master.

The official pricing of the 4S shop is too high, so you may wish to visit the Internet. Recently, the auto accessories channel has been quietly popular in all major platforms. More and more consumers choose to buy auto parts online and then install them offline. The reason for the popularity is very direct: the same paragraph auto parts, online price is only half of the 4S shop.

Online price is only 4S shop half

Online accessories really so cheap? Shenzhen Business Daily reporter made a comparison with a Shanghai GM Buick model. In the parts price inquiry page provided on the official website of General Motors, the price of the AC Deco battery in this model is 715 yuan, but in Jingdong Mall, the price of the same battery is only 469 yuan. The transaction record shows that there are dozens of people. buy. However, this product only provides on-site installation service in Beijing area. Customer service staff told reporters that consumers in non-Beijing areas can only install themselves after purchasing batteries.

On August 12th, the reporter went to a Buick 4S shop in Xiangmihu. Staff told the reporter that the parts offer for the 4S shop is consistent with the official website of GM. As to whether or not it is possible to provide installation services for the battery purchased by customers, the staff member stated that online shopping products cannot confirm authenticity, and the customer is responsible for any problems.

"The 4S shop will have such a reaction, because if the customers choose online shopping, then they will lose a large part of the profits of the accessories business and naturally will find ways to make you worry about." August 14, Shenzhen Auto Parts Liang Liangfang, chairman of the Chamber of Commerce, said in an interview with reporters.

“Currently, online sales are still automotive supplies and some parts of automotive components that are easy to install.” Liang said that unlike decorative automotive products such as perfumes and cushions, automotive parts and accessories are more technically professional and different. Different parts of the brand, the same brand, and the year of manufacture of the same model may not have the same accessories. Many accessories also require specialized tools for installation.

Auto parts auto repair online and offline cooperation

Contrast with many home appliances business website, the reporter found that now on the Internet hot selling auto parts products are mainly air filter, wiper blades, batteries and other easy to install these accessories.

Take the wiper blade as an example. At Jingdong Mall, the sales volume of a certain brand of wiper blades has reached more than 40,000, while at Taobao, the total sales volume of the top ten stores are all in the thousands.

“Providing services to the automotive aftermarket will be an important nugget for the future of the e-commerce industry. Therefore, the major platforms such as JD.com and Taobao are also increasing attention.” On August 14, Pan Pan, an analyst, said in an interview with the reporter. However, he also pointed out that, unlike traditional e-commerce's standardized 3C products, car maintenance mainly depends on offline channels. It is precisely for this reason that the current sales of auto parts on major e-commerce platforms have not experienced explosive growth, and the recent e-commerce vertical e-commerce providers are almost all regional websites that only provide local services, such as the maintenance of cars in Shanghai. worry.

Liang Liang also said that with the gradual spread of online sales channels for automobile parts and components, the future integration of auto parts and auto parts will be the trend of the times. “Auto parts dealers sell accessories online, and after the consumers place orders, the auto repair factory cooperating with auto parts dealers is responsible for providing on-site installations. Next, we will promote this model in Shenzhen,” said Liang Liangfang.