Analysis of Sales of B-Class Vehicles in January-July 2011

The growth rate of the B-class automobile market in July is higher than the average speed of cars. If the luxury car brands are counted, the B-class vehicles produced in China mainly have 36 models. According to the data collected by Gasgoo.com, the cumulative sales of the 36 B-class vehicles for the period from January to July 2011 decreased by 0.3% year-on-year to 915,600 units, while that of China's passenger cars rose by 8.0% over the same period; but in July, It increased by 14.4% year-on-year to 134,000 units, which was higher than the growth rate of wholesale and sales of cars (9.9%).

The decline in the B-Class market in January-July was related to the decline in Japanese vehicle sales, while the high growth in July was related to the start-up of sales of new B-class vehicles listed in the first half of the year. The following is the sales performance of each department and model.

The German Department seized Japan’s share, and the Korean Department seized its own brand share. From the point of view of each department, Japanese cars accounted for 40% of the market in the B-class car market, but its cumulative sales in January-July this year and July sales in July were 6.6% respectively. 6.9% decline. Its January-July sales decline was related to the decline in Toyota Camry’s and Honda Accord’s sales, which fell 18.4% and 17.1%, respectively, from January to July. The decline in sales of Japanese B-Class vehicles in July was mainly due to the decline in sales of the Accord, Mazda 6, and Mazda 6 Ruiyi. In addition, sales of Honda Si Platinum Rui from January to July and July all declined year-on-year. In July this year, the market share of Japanese B-Class vehicles has been reduced by 9.2% from 49.2% in July last year to 40.0%.

This is the opposite for the German B-Class. Benefit from the masses' two joint ventures launching heavyweight B-class new cars this year, as well as high sales growth of Audi and BMW B-class vehicles, German-born B-class cars were 22.6% and 58.7% higher in January-July and July respectively. In July, its share in the Class B vehicle market increased by 9.2 percentage points from 23.9% in the same period last year to 33.1%, which is the fastest growing market share.

Sales volume of US Class B vehicles (including Buick, Chevrolet, and Ford brands) fell 0.4% year-on-year from January to July, resulting in a slight decrease in market share of 0.4% to 18.1%; July sales increased slightly by 0.1% year-on-year. The share increased slightly by 0.1 percentage point to 14.8%.

The Korean B-Class has a small base figure. In July last year, its sales volume was only 5,000. This year, due to the launch of Sonata 8 and Kia K5, its July sales increased by 107.4% year-on-year, and the growth rate was the highest among the various departments. Its market share in July increased by 3.7 percentage points year-on-year to 8.2%.

The market share of self-owned B-Class vehicles (including the Volvo S40) in July this year was down 3.7 percentage points year-on-year to 2.1%. Its sales from January to July and July all fell by more than 50% year-on-year, which is the largest decline in the market.

The sales volume of French Class B vehicles from January to July decreased by 6.8% year-on-year, but its July sales increased by 6.7% year-on-year. However, its market share in both January and July was slightly reduced.

From the above analysis, it can be speculated that in July of this year, the market share of the 9.2% reduction in Japanese B-Class vehicles was mostly derived from German cars. The increase in the market share of South Korean Class B cars does not necessarily mean that they mainly grab the share of Japanese cars, German cars, and American cars, and a large part of them may be grabbing shares of their own brands. However, because the sales volume of the Korean new car is still climbing, the extent to which it can eventually be reached remains to be seen.

Note:

The 36 domestic B-class vehicles included in this article are: Camry, Passat, Accord, Xintiandi, Audi A4L, Xinjun Yue, Magotan, Xinjunwei, Reiz, Sonata 8th, Mazda 6, Volkswagen CC, BMW 3 Series, Kia K5, Mondeo - Zhisheng, Haorui, Mazda 6 Ruiyi, Mercedes-Benz C-class, Jingcheng, Minghao, Citroen C5, SI Platinum Core, Pentium B70, BYD F6, Yuanjian, Volvo S40, Roewe 750, Sonata Lingxiang, Bin Yue, Triumph MG7, Song Poetry, Ge Lan, Zunchi, Ruiqi G5, Oriental Son. Among them, Rui Rui's brand Skoda was originally from the Czech Republic, but since it has been incorporated into the Volkswagen Group, it is classified in the article as Ashkenazi.