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Domestic efforts to promote energy conservation and emission reduction have increased, and the pace of eliminating incandescent lamps has accelerated markedly; the recovery in the European and American markets has been obvious, and the incandescent lamp bans in major countries and regions around the world have begun to be implemented. Many research institutions believe that with the awareness of energy conservation and environmental protection, The decline in product prices and technological advances, the era of LEDs replacing traditional light sources has arrived. As the main production base of global LED lighting, China will usher in explosive growth.
In this regard, industry insiders said that under the influence of many favorable policies, the domestic and international markets are expected to expand continuously. The prospects of the LED industry are promising in the next few years, but the domestic homogenization competition is fierce, the overcapacity is serious, and domestic brands are recognized in the international market. Low-level problems still exist. In the future, China's LED enterprises should strive to stabilize the domestic market and further explore the international market, as well as from the establishment of independent brands and timely updating of technology.
Prospects for the first quarter of this year, our sales increased by 150~200 compared with the same period of last year. Talking about the sales situation this year, Yang Zhilin, manager of Xiamen Yutai Electronics Co., Ltd., is hard to hide.
Shan Hengyi, the outdoor sales manager of Ningbo Cixi Hengrun Electric Co., Ltd., said that his company is an export-oriented company and its products are mainly exported to the European market. Due to the product's focus on European outdoor life, the company's turnover in the past two years has been able to achieve growth of more than 20 per year.
The United States has banned the production and import of incandescent lamps from January 1, 2014. The European Union has completely banned incandescent lamps since 2012. Japan and South Korea have also completely banned incandescent lamps since 2012 and 2013 respectively. The LED market has great potential for development. More than half of China's LED products are exported overseas. Due to the short process of LED lighting and relatively easy to master technology, China has a cost advantage in the segmentation of LED lighting. In recent years, the share of Chinese companies in the international market has also been expanding. Chinese companies have been able to fully meet the needs of the international market with increasingly sophisticated technology and low prices. I believe that in the next few years, China's LED industry will usher in a big growth. A person in charge of the China Lighting Association, who just returned from the Frankfurt International Lighting Exhibition, said.
At the same time, many companies and industry insiders have also found that many funds and enterprises are flooding into the LED lighting industry, LED lighting production capacity is relatively surplus, and brand awareness is still plaguing the entire LED lighting industry. . It's not that easy for companies to achieve explosive growth. Although the export volume of LED companies in China is increasing every year and the market share is expanding, most of them are OEM, which is not conducive to the long-term development of the industry. The person in charge of the above China Lighting Association said.
Relevant persons said that the plagiarism of domestic products is prevalent, which can bring considerable profits to enterprises in the short term, but the ability of sustainable development is not strong.
Yang Zhilin also reflected that some domestic enterprises are competing for the market, at the expense of product quality, and constantly lowering prices, which makes us companies very passive.
In addition, Shan Hengyi said that due to the continuous introduction of encouragement policies in the past two years, his company is also actively exploring the domestic market, such as the recent cooperation with Carrefour, Century Lianhua and other large supermarkets. However, the policy has been introduced, and it will take time to implement it. In addition, the domestic market is not open enough, some bidding processes are not transparent, and domestic consumers' recognition of LED lighting has yet to be cultivated, and whether the market can be developed remains to be seen.
For these problems, the person in charge of the above-mentioned China Lighting Electrical Appliances Association suggested that we must first speed up brand building and raise the awareness of domestic independent brands in the international market. In this regard, we can learn from the practices of some companies, such as acquiring and acquiring some local brands, and using the brand effect of local products to enhance the influence of our products on the local. Secondly, intelligent lighting must be a direction for the future development of the lighting industry. How to break through some obstacles such as technology and price existing in intelligent lighting has become an urgent problem for the industry.
Relevant persons said that the multiple benefits of policy are both opportunities and challenges. While welcoming the good, enterprises should also pay attention to production standardization, process modularization, continuous improvement of research and development capabilities, and expansion of sales channels. When competing with foreign companies, in terms of product quality and technology. Further improvement is needed; more importantly, innovation is the most important.
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