The market is fiercely competitive.

The ever-popular LED industry has never been missing a topic. After Li Ka-shing, Huang Wei and other big-name high-profile announcements to enter the LED industry, it is rumored that the beverage industry's big 佬 佬 加 多 will also invest in LED. For a time, LED's various bright prospects, policy good news is like chicken blood, people are excited.
As the third revolution in the history of human lighting, it is undeniable that LED's vast market and bright prospects are also expected. However, the ideal is very full, the reality is very skinny, the reality is that more than 10,000 domestic companies involved in lighting, the proportion of pure LED companies is not very high. On the one hand, channel warfare, promotion warfare, price wars, etc., all kinds of promotion activities are endless, all kinds of advertisements are flying all over the sky. On the other hand, dealers and ordinary people are watching, trying to polish their eyes and make them from many LED lighting brands. select. As a practitioner, the author of the class and the axe think that LED lighting companies are currently playing the key to playing three axes, in order to laugh and illuminate the rivers and lakes.
This first axe is naturally a product. Looking at it, although there are tens of thousands of LED companies in the country, the products that are common in the market are similar. You have all of them, so it is not surprising that you fight for price wars. The author believes that the product is the foundation, to improve the basic quality of product quality, improve product cost performance, in order to achieve scale promotion. Under the background of the decline in the price of upstream chips and the emergence of the whitening effect, LED companies should adhere to the principle that there is no lower limit on prices and no upper limit on quality. Combine with market facts to do R&D, integrate supply chain resources, do cost control, and upgrade products. The quality and cost-effective competitiveness can avoid the thunder and heavy rain of various promotion activities such as the China Merchants Conference. Especially those manufacturers who are entering the crossroads with rich financial resources should work hard to make good products. Otherwise, they will not only lose money, but also because LED products will not affect their good reputation in other industries.
The second axe, want to talk about service. LED is an emerging industry, and the wealth opportunities it brings are very impressive. In order to quickly seize the market, the investment of various manufacturers in channel construction is very generous, and the investment promotion activities of millions or even millions are not uncommon. However, many companies have failed to do a good job in supporting dealer services, delaying product delivery, supporting support policies, and selling incentives to meet all kinds of troubles on time, so that dealers lost confidence in cooperation and eventually parted ways. In fact, when talking about channel construction, people in the industry are distressed, and the cost is getting higher and higher, but it is hard to predict. The author believes that channel construction is a long-term work, and it is impossible to get the dealers on board the ship. From the moment of shaking hands and cooperation, the manufacturers should form a community of interests with the dealers through a sound cooperation mechanism, except for control and control. More is to do a good job in all aspects, let dealers see the hope to taste the sweetness, An An heart to fight the world.
The third board is the talent. The turnover rate of the LED industry is high, I believe everyone will know. Whether it is the workers in the production line, the R&D, the sales staff, or even the middle and high-level managers, I was still in the Qing Dynasty and I am in the arms of other colleagues tomorrow, which is very common in the industry. The high-speed flow of talents brings to the enterprise a rising cost and blocked operations. Reasonable flow of talents is undoubtedly a good thing for enterprises, but the core talents are lost a lot, and the BOSS of each company should be highly valued. For the brain drain, the old Marco did a precise analysis. It is either low wages or anger. The solution is to develop a perfect mechanism for selecting, employing, educating and retaining people, respecting talents and enhancing core talents. The treatment, in special circumstances, can also learn the package binding strategy of the communications industry. Can houses, cars, tickets, and options be considered? This can be.
The excitement of the LED industry is not inferior to the entertainment industry. Although a flower is not a spring, the flowers are full of spring, but LED can not be played by anyone. The influx of insiders and laymen has already formed a fascinating eye. A variety of racking hyped brands have been exhausted by dealers and ordinary people. The author believes that brand building is necessary, but blindly hyping without the good products and services, not only can not get the expected benefits, but also may die faster. So many LED brands, dealers and ordinary people may not know who is good, but it is easy to name a few bad names. Therefore, if you want to live long and live well, you should first practice your internal strength. Finally, apply a popular phrase to the industry friends: LED is good, not easy to do, and do and cherish!

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