Steyr's sky-heavy light

The liberation and Dongfeng two major groups (abbreviated as the "big two") on the heavy-duty vehicle market of over 8 tons have never been "miserable" like this year. From January to May, the share of the "big two" in the heavy-duty truck market did not add up to 50%. In 2000, it was 83%.

The formation of the “Icefire” is a rise in the sales of four Steyr Enterprises (hereinafter referred to as “Steier”) of Zhongqi, Shaanxi Auto, Beiqi Foton and Hongyan with an average increase of 30% to 40%. Total market share of 46.91%. Just a few years ago, "Steyr" companies had only a dozen percent of the market.

The decline of the “big two” and the rise of “Steyr” are not only the competition between companies, but also the law of the development of the automobile market.

Quasi-heavy-card era is coming to an end

The bleakness of the "big two" is due to the decline of the entire 8 to 15 tons quasi heavy truck market. In 2000, 8 tons to 15 tons of quasi-heavy cards and 15 tons of heavy trucks accounted for 84.8% and 15.2% of the market respectively; in 2005, the ratio of the two was 6:4, and this year is expected to reach 5.2:4.8.

It can be found that the decline in the market share of the "big two" and the speed of the semi-heavy card market are completely synchronized. Looking at the world's automobile development trends, we can make the following judgments: The Quasi-heavy-duty card market will be in Xishan, and the real heavy-duty truck market is expected to continue to expand in the next few years and eventually occupy most of the subdivisions of heavy-duty vehicles of more than 8 tons.

In the West, quasi-heavy cards only account for a small part of the market share, and most of the space is occupied by light-duty trucks of small tonnage and heavy-duty trucks of over 15 tons. Today’s Western trucks are the future of China’s trucks. If we understand this, it is not difficult to understand the decline in the “big two” market share. We will also understand that it is inevitable that China’s truck market is developing toward both light and heavy. Trends and trends.

The rapid rise of the heavy-duty market above 15 tons

The heavy-duty card market of over 15 tons can develop rapidly in recent years. Thanks to the ministries and commissions that began in 2004 and continue to control the violations. The implementation of this policy has promoted the acceleration of the heavy-duty truck market towards greater tonnage and more power. After that, the toll-by-weight system reforms implemented in various places have even made it worse for quasi-heavy truck companies. It is difficult for many users to purchase quasi-heavy trucks to overload their vehicles. The entire market is increasingly rational in consumption, and 15-ton real heavy trucks marked by heavy-duty tractors are becoming more and more popular among users.

"Steyr" made the first heavy-duty truck with a capacity of more than 15 tons from 1989 until 2000. It was a difficult day because of the small capacity of the heavy-duty truck market, the demand of ordinary trucks, and the price of Steyr trucks. Excessively high, the original Sinotruk poor operating and other factors. Now with the elimination of these factors, it is only natural that Steyr will become a popular candidate. The power behind this phenomenon is that the 15 tonnage-loaded truck market is aligned with the full replacement and upgrade of the heavy truck market.

"Two big" and Steyr's "seesaw"

The sales relationship between "Steyr" and "Big Two" is like a "sawboard". "You" rise up, and "I" comes down. The dispute between the two groups has become increasingly fierce.

Liberation made great efforts to launch "Aowei" to attack the 15-ton heavy-duty truck market; Dongfeng Commercial Vehicle Company also launched the "Dragon" 15-ton heavy-duty truck.

"Steyr" is not idle. It is trying to attack the city by means of sales. CNHTC proposed to expand the dealership and service station teams to 2,000 in two to three years; Shaanxi Automobile, Foton and Weichai form a strategic alliance to fully expand the marketing service network; Hongyan has accelerated the pace of joint ventures and cooperation. In addition, Hongyan launched an offensive in East China in June to extend its tentacles to weak areas; Shaanxi Auto will launch a brand offensive in the Great Hall of the People in Beijing; at the same time, “Steyr” promotion methods are also emerging. Some experts believe that Steyr's weaker companies have been turned into strong companies. Now that they are squeezing heavy trucks and emerging companies by the time when the market is sluggish, the rejuvenation of the "big two" is still a thorny road.

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