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On April 6, the reporter learned from Double Star Dongfeng Tire Company that the company’s color tire production line is under full-power production to ensure smooth delivery of 200,000 sets of colored tire orders signed with the United States.
This is just a microcosm of the fact that Shandong tire companies rely on refined, sharp and special products to knock on the door of the international market. As the country's largest tire production base, tire companies in Shandong Province have overcome the unfavorable factors caused by the economic downturn in the United States and Europe, and the unfavorable factors such as the implementation of EU tire labeling law and the intensification of international trade barriers, and have made gratifying achievements in the international market for high-end products. .
The color tires produced by Double Star Dongfeng Tire are high-end new products with leading international standards. Since the products were put on the market, they have received great attention from users and have received orders from Spain, Russia, Brazil and other countries.
“Our company has seized the opportunity to start warming up after the end of the U.S. protection plan. Through participation in exhibitions and customer visits, we have actively explored the high-end market in the United States. This batch of 200,000 sets of colored tires worth 190 million yuan is currently the largest one. Pen-colored tire orders are also another fruit for companies to enter the high-end market in the US, said Liu Zongliang, general manager of the Dongfeng tire of the company.
Not only that, the company's high-end products are more blooming, they not only develop colored tires, but also occupy leading positions in high-end and new products such as mud tires and snow tires, forming differentiated, personalized, and fashionable products. Specialization, welcomed by European and American markets, became the only professional tire production plant in China to produce mud tires.
"Enterprises must have their own core technologies and independent intellectual property rights in order to gain a firm foothold in the international market competition." Wang Hai, president of the Double Star Group, said, "Double Star tires' exports grew by more than 30% year-on-year last year."
The Delta Group, which also opened its doors to the international market with high-end products, suffered from tire export restrictions last year. The tire products of the company were sold to more than 160 countries and regions in the world. In 2012, the amount of exports doubled year-on-year, including the Russian market. Growth of 186%, radiation driven the growth of other countries in Central Asia and other countries, a year-on-year increase of 63%; exports to the Brazilian market increased by 179% year-on-year, radiation driven other South American markets increased by 83% year-on-year. The company also established long-term strategic partnerships with global top 500 companies such as Caterpillar, Goodyear, Volvo and Daewoo.
The achievement of these achievements is also inseparable from the support of science and technology. The Group has accelerated its integration with international standards and adopted green environmental protection materials according to the requirements of relevant foreign technical regulations. It has successfully developed and manufactured low noise, wet skid resistance, high wear resistance, and low Roller resistance, environmental protection and other mid-to-high grade car tires and SUV models of tire products, and access to the EU REACH, the United States SmartWay certification, reached the international advanced level.
“A total of 109 new products were put on the market last year. Among them, the fuel-saving performance of commercial tires met the standards of the US Environmental Protection Agency. Several indicators for passenger car and commercial vehicle series products met the requirements of the European Union's labeling law, and the noise test level reached the European 2016 standard ( 72 db), the products sell well in the international market.†Ding Yuhua, chairman and president of Triangle Tire Group, said with excitement.
At present, the group is aiming at an international development route and plans to invest 250 million euros in the construction of a new tire factory in the Republic of Bashkortostan, Russia, with an annual production capacity of 4 million tires. By then, the scale and strength of the company's development will reach a new level. .
A few days ago, in Shandong Yongtai Chemical Group Co., Ltd., a new type of tyre developed for new run-flat tires was rolled out. "Tyre is crucial to the safety of the car. Once a flat tire is punctured or leaked, it quickly leaks, which can easily lead to traffic accidents, especially when the car is driving at high speed. Once the tire leaks, it will deform and shrink, and the car will lose. Balancing to one side, the driver can't control the direction and braking.We have developed a run-flat tire to solve the problem of ordinary tires, maintain the normal tire pressure of the car tires, rely on the tire's own ability to make the car drive longer distances, Open to repairable place or place of residence, this will solve the driver's worries." The company's general manager You Xiaoming told reporters that the market for run-flat tires will be incalculable.
Shandong Yinbao Tire Group is also relying on refined, sharp and special products when it knocks open the door to the international market. The three innovative technologies developed by the company, including the all-steel radial tire waterproof and anti-puncture technology, the all-steel radial tire triangular core hot paste flattening technology, the mining engineering tires and the high wear resistance and puncture resistance, have passed the Shandong Province Identification and acceptance of new products and new technologies organized by the Committee.
Yinbao Tire Chairman Liu Yonghua told reporters that since they have always insisted on science and technology, Yinbao Tire has become the only supplier for GAC Hino, besides supporting domestic famous automobile manufacturers such as China National Heavy Duty Truck Group, Shaanxi Automobile Co., Ltd. and Beiqi Foton Motor. Domestic tire brands, products exported to Europe, North America, the Middle East, Southeast Asia and other international markets.
Shandong Linglong Tire, which had hit the first national export volume, also relied on the "technology + brand" strategy to achieve strong growth in the adverse market. The green car tire developed by Shandong Linglong Tire Company has reached the matching requirements of the world's leading automotive manufacturers. At present, the exquisite green tires developed by the Linglong Group have reached the EU labelling law C/C/2 requirements, which are equivalent to Michelin and Dunlop, and have a rolling resistance of at least 30% lower than that of the existing ordinary tires and meet the requirements of world-class automotive plants. Reduce fuel consumption by 3%~5%. In addition, Delicate tires' export delivery value of tires also increased by more than 15% year-on-year.
“Relied on excellent products to open up the international market and realize foreign exchange through exports, Shandong Tire Enterprises submitted a satisfactory answer. From January to February, Shandong delivered tire export delivery value of 9.6 billion yuan, an increase of 26.4% year-on-year.†Chairman of Shandong Rubber Industry Association Zhang Hongmin said proudly.
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