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The advent of transcendence officially sounded the clarion call of Nanjing Iveco's full entry into the high-end light truck field, indicating that Nanjing Iveco’s market strategy has taken a symbolic step.
High-end, "quality change" to win "quantity change"
In recent years, the pattern of the domestic light truck market is changing rapidly. From the perspective of the proportion of each model, the market share of low-end models is gradually being covered by high-end models. In particular, after the implementation of the “Twelfth Five-Year Planâ€, the state actively encourages enterprises to compete and transform, and the commercial automobile industry is also facing a change from “big to strongâ€. With the continuous improvement of safety standards, emission regulations and fuel economy requirements, the requirements for upgrading of light trucks have become more urgent. The high-end industry has become an inevitable trend in the future development of the light truck market.
Since 1958, China’s first self-developed light truck leap forward, after more than 50 years of development, light trucks, an important component of the Chinese automobile industry, have become the most concentrated and largest export share in China’s auto industry. . After China’s accession to the WTO, light trucks account for a larger proportion of China’s auto export strategy, but the export market has always been dominated by regions such as Asia, Africa, and South America, making it difficult to enter Europe with higher emissions standards and safety requirements. North American market.
Nanjing Iveco high-end light truck "beyond" the official off the assembly line, this model will have a domestic power star actress Jiang Wen dumplings endorsement.
In order to increase the global competitiveness of independent brands, break through existing bottlenecks, and obtain new records in the global market, China’s light trucks must establish new development ideas. While maintaining cost-effective advantages, we must increase product technology research and development efforts from the low end to the end. High-end, qualitative change to gain quantity, improve product quality.
“Beyondâ€, the new benchmark for independent high-end light trucks is one of the most successful cooperative companies between China and Italy. Nanjing Iveco has always taken the global strategy of “base on domestic and moving toward the world†as the development direction, and at the same time meet the needs of domestic low-end market, integrate Advantageous resources, intensifying the integration of hi-tech, taking the world's most advanced light truck products as benchmarks and competing models, relying on SAIC's superior resources and Italian Iveco's technological heritage, and tracking the global automotive new technologies and processes under close cooperation Focusing on the laws and market demands of China and other countries around the world, through the new model of "joint development and independent innovation", we have created a high-end light truck type that incorporates cutting-edge technologies to expand into Europe and the United States. The international market has laid a solid foundation.
It is reported that this high-end light truck named after “Transcendence†is under the full support of Nanjing Iveco's shareholders from SAIC and Italy’s Iveco. Through technical cooperation between Chinese and foreign technical personnel, it has cost hundreds of millions and has been carefully researched for 4 years. The completed products, whether in terms of powertrain, safety performance, smart technology, or comfort, have international synchronization and leading domestic standards.
As a product with today's most advanced technology, surpassing the four characteristics of “efficiency, safety, considerateness and qualityâ€, it is a high-end light truck that combines powerful power, avant-garde design, environmental protection, and low-carbon energy saving. Exceeding the technology-leading Fiat powertrain system, equipped with an F1C engine that can be upgraded to the National V Standard, a turbocharged intercooler and a four-valve high pressure common rail injection system to ensure high-powered, fuel-efficient product features, complete vehicle The sense of comfort and control also increases.
Beyond the full adoption of European standards, it has up to 32 patents and 15 key technologies. During the entire development process of the product, the company conducted a large number of experiments and explorations on mainstream light-card products at home and abroad. From the dynamic performance to the external and internal modeling, various performance objectives were subdivided into 482 main and objective evaluation indicators as a design, General requirements for manufacturing, verification. In addition to conducting rigorous performance tests, Nanjing Iveco's R&D team also developed a comprehensive subjective evaluation system to examine the subjective experience of drivers and drivers on the product. A subjective evaluation team composed of multi-national technicians repeatedly subjectively evaluates the prototype vehicle and puts forward suggestions for improvement, which provides a scientific basis for improving the performance level of the vehicle.
Scientific and rigorous development process runs through the entire development process from R&D to production: VE/VA Value Engineering, SE Engineering, Quality Engineering, Complete Vehicle Matching Engineering; 3 million kilometer reliability test, RGT and other life tests; SQE review; WCM The global manufacturing system ... ..., beyond not only bears the expectation of Nanjing Iveco fighting the high-end light truck market with technology as its core competitiveness, but also as a new benchmark product of independent high-end light trucks, and competes in the high-end light truck market.
The inevitable path leading to “Creation in China†will surpass the current pattern of Japanese high-end light trucks in the domestic market and will break the balance of the European Department of Japanese Chambers, and gradually create a new “self-owned brand synchronization worldâ€. era. As Zhou Liang, general manager of Nanjing Iveco, said: The development of a brand requires a long-term accumulation process. From "Made in China" to "Created in China," it is by no means an end to it. To achieve this change, China's commercial vehicles must first create "reliable Made in China brand." Independent research and development and innovation do not mean that it is behind closed doors, but it is to combine leading brands, combine their own strengths, and integrate core technologies to create reliable and respected independent brands.
To complete the revival of self-owned brands, we must not only support ordinary products, but also need to form breakthroughs and innovations in the high-end areas. The advent of Nanjing Iveco's high-end light truck "beyond" has found a broader development path for China's light trucks. It is believed that in the near future, more domestic light truck manufacturers will be able to create our own high-end light trucks through the R & D model like Nanjing Iveco's "joint development, independent innovation".
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