·MPV growth speed eye-catching household trend to drive cross-border business vehicles

Commercial vehicle manufacturers turn their attention to home-based private consumption. In recent years, sales of SUVs and MPVs have grown rapidly. According to the statistics of China Association of Automobile Manufacturers, SUV sales increased by 33.7% from January to October this year, and MPV sales increased by 49.6%. In comparison, the overall sales of commercial vehicles fell by 7.1%, and the growth rate of traditional cars was only 3.5%.
Under such circumstances, some commercial vehicle manufacturers have turned their attention to household-oriented private consumption, and the high-growth MPV model has opened up a relatively convenient path for many commercial vehicle companies to enter the private market.
"The G10 of the SAIC MPV model was changed from V80. The JAC Ruifeng M3 was redesigned from the Ruifeng light passenger car." Yang Zaiyu said that the change will be made on the basis of the existing models, for commercial vehicle companies. The risk is relatively low; launching products in the MPV sector is relatively difficult for some commercial vehicle companies.
“In the context of the gradual liberalization of the two-child policy alone, the 7-seat MPV is more in line with the demand, and for many small business owners and individual merchants, the IKEA MPV is also very suitable.” Shanghai Auto Commercial Vehicle Wang Rui, director of the G10 platform of the company, told reporters.
Commercial vehicle enterprises "cross-border development"
In fact, with the diversification of the passenger car market demand, the division between commercial vehicles and passenger cars is gradually weakening. Yang Honghai, director of the brand and network department of Shanghai Automotive Commercial Vehicle Co., Ltd., told reporters that "SAIC Chase will gradually implement cross-border development on the product and will launch SUV around 2017."
According to Yang Honghai, SAIC Datong will invest about 2.5 billion yuan in SUV and other fields. “SVA’s SUVs must differentiate their competition and target individual consumers with a large number of families.” Yang Honghai said, “Our goal is to account for this. 20% to 30% of the market share."
Not only SAIC Chase, but also S5 and S3 of Jianghuai Automobile's SUV models were listed last year and this year. The S3 listed in August this year has reached 18,000 sales in October, and the monthly sales in October exceeded 9900.
“Ruifeng S3 is basically in a state of short supply.” Wan Feng, director of the network management department of Jianghuai Light Commercial Vehicle Marketing Company, told the reporter of “Daily Economic News” that Jianghuai’s accumulated experience in SUV and MPV manufacturing has also begun to be used in trucks. “The products launched in the future will be equipped with more electronic systems such as reversing images and ESP.” Therefore, some analysts believe that for commercial vehicle manufacturers, entering the passenger vehicle market will not only tap new growth points, but also promote the original Improvement of truck products.
“In many areas, the boundaries between commercial and passenger use are not so obvious.” Yang Zaizhen believes that in the European and American markets, MPV sales tend to be larger than cars and SUVs. Therefore, under the premise of identifying market segments, commercial vehicle companies have the opportunity to More space is occupied in the home market.
However, the improvement of commercial vehicles into the passenger vehicle sector also faces many challenges. “Car companies need to invest a lot of money and technology.” In Yang Zai’s view, it is not difficult for car companies to launch home-oriented passenger car products with existing technologies such as body, chassis and engine, but in dealer channels and brand influence. In addition, more work is needed, and from the market segment where commercial vehicle companies are currently located, it will not pose too much threat to passenger car companies.

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