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With a total area of ​​8.54 million square kilometers, Brazil has a land area of ​​46% of South America's total area, ranking first in South America, second only to Russia, Canada, China and the United States, making it the fifth largest country in the world. The Brazilian economy is a free market economy and an export-oriented economy. The economy is developing at a faster rate. Its GDP is more than 1 trillion US dollars. It is the 7th largest economy in the world and the second largest economy in the Americas.
Brazilian lighting
In the entire Brazilian lighting market, home decoration lighting accounts for about 25% of the market share, commercial lighting accounts for 20%, industrial lighting accounts for 15%, outdoor lighting accounts for 13%, architectural lighting accounts for 12%, and the largest proportion of home decoration lighting Among them, the category mainly consists of about 10% of wall lamps, about 9% of chandeliers, about 9% of ceiling lamps, about 7% of table lamps and about 5% of downlights.
As one of the “BRICsâ€, Brazil has experienced a gradual upward trend in economic development in recent years due to the adjustment of national policies. At the same time, Brazil is also the largest energy consumer in South America. Since the 1980s, relevant government departments and associations in Brazil have formulated and implemented a series of energy efficiency policies and measures to encourage producers and consumers to produce and purchase. Energy-efficient energy-saving products to reduce the social and environmental impacts and damage caused by rapid economic development. Among them, Brazil's national power conservation plan includes energy conservation by reducing residents, businesses, public service places, and industrial electricity, encouraging the development and use of high-efficiency lighting products, co-investing with local power companies to carry out public lighting renovation projects, and eliminating inefficient lighting. Lighting; promotion of energy-saving lamps and LED products with demonstration projects, energy audits and promotional activities jointly funded by various power companies.
In promoting efficient lighting products, the Brazilian National Electricity Authority, the Brazilian Standards Authority and the manufacturers have jointly implemented a series of light bulb renewal plans, such as a part of the budget, to reduce energy-saving lamps and LED products by subsidies. Price; the incandescent lamp will be completely banned in June 2016, and the LED bulb will be vigorously promoted. The size of the Brazilian lighting market is expected to reach US$4.72 billion in 2016, of which LED will reach 50% market share, thus the year of Brazil for LED lamps. The consumption growth rate will reach 46.7% (2013-2016).
Brazil is the number one market for lighting products exported to Latin America. Under the premise of a considerable amount, the growth momentum is also significant. The lighting market, especially due to the increase in electricity prices, led The lighting market has developed rapidly in recent years. In addition, there is not much manufacturing capacity in the local lighting industry, and it has become a growth point for many export enterprises.
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