·In the first eight months, the export of the whole vehicle fell by 6%.

"In the case of China's auto market, which is close to 24 million vehicles, the number of vehicle exports is less than 1 million." Recently, Chen Lin, Commercial Counselor of the Ministry of Commerce's Foreign Investment and Economic Cooperation Department, held the 5th Annual Global Automotive Forum in Wuhan. At the meeting, the reporter said that regardless of the automobile industry or China's overall export scale, the vehicle exports are insignificant.
Statistics from the China Association of Automobile Manufacturers show that from January to August this year, the total number of imported vehicles was 954,800, an increase of 28.8% over the same period of the previous year; the total export of automobiles was 601,300, down 6.0% from the same period of the previous year.
The number of China's auto exports is less than 6% of the overall sales volume of the domestic market. "According to the international average, the export volume in the single automobile market accounted for about 40%." Wang Da, chairman of the US-China Automobile Exchange Association, told the "Daily Economic News" reporter that in terms of bicycle export prices, Chinese export cars are at Low price area.
With the acceleration of the globalization of automobile sales, the creation of Chinese brands in the field of international automobile manufacturing has become an important part of the “going out” rethinking. The characteristics of this stage are shown to shift from vehicle exports to capital investment. "Capital integration is the highest stage of 'going out'." Chen Lin said.
Lack of strategic layout for overseas investment For the automotive industry, “going out” includes both product and capital. In terms of product exports, the Chinese market suffered an overall decline this year. As of August, China's automobile production and sales exceeded 17 million this year, but the total vehicle exports were only 601,300.
"The market performance of China's automobile export 'roller coaster' is still going on." A car enterprise export person in charge told the reporter of "Daily Economic News" that due to the influence of exchange rate and local policies, the uncertainty of China's automobile export volume Very prominent.
In this case, in order to adapt to the export regional policy, many auto companies choose to build factories locally and carry out capital output. In mid-October this year, Lifan (601777, SH) announced that Lifan Motors (Weibo) has signed an investment intention agreement with the Russian government of Lipetsk, and will invest about 300 million US dollars to build a brand new car in the local area. Car production plant.
An analyst familiar with the Russian auto market told reporters that due to obvious tax advantages, in the past year or two, Chinese auto companies began to choose local factories.
“The transition from export of goods to capital integration is a very important change in the automotive market in recent years.” Chen Lin, Commercial Counselor of the Department of Foreign Investment and Economic Cooperation of the Ministry of Commerce, said that capital integration is also the highest stage of foreign trade.
At present, Chinese auto companies are beginning to realize the importance of capital output, but they are still in their infancy and still lack strategic layout. Chen Lin said that for a long time, many Chinese companies did not take "going out" as part of the strategic layout, and they were too focused on the domestic market, resulting in an imbalance in export.
With the strengthening of the company's strength, more and more Chinese auto companies have begun to participate in the global auto market integration. In 2014, the strategic cooperation between Dongfeng and PSA was regarded as a symbolic event for Chinese auto companies to go global, and its significance far exceeded the scope of “shareholding”.
"Overall, at present, China's auto companies still lack strategic layout for overseas investment, and still focus on the mode of general agent through local distributors, only to expand sales." The relevant person in charge of the above-mentioned auto companies told the reporter of "Daily Economic News".
Car companies need to jointly deploy overseas. In response to the above situation, Wang Da, chairman of the US-China Automobile Exchange Association, suggested that Chinese auto companies need to work together to open up markets overseas. "Joint breakout includes resource sharing, market sharing, etc." He told reporters that in overseas markets, due to the special nature of the policy environment, industry alliances and other means are more likely to form synergies.
At present, Chinese auto brands are in a weak position regardless of the price system or market size. The data shows that the average export price of passenger cars in China is only about $6,535, while the average unit price of imported cars is $37,800.
Some analysts believe that low prices and low profit margins have helped China's auto products to open up the market, but directly affect the enthusiasm of enterprises to provide users with comprehensive services, which has led to a decline in the reputation of Chinese auto brands, which cannot form a virtuous circle.
The relevant person in charge of the above-mentioned automobile enterprises told the reporter that the export enterprises with small scale in the automobile industry currently account for the vast majority. The main problems include fighting guerrilla warfare and fighting each other. Product homogeneity is serious, and competition is fierce, product quality is not high, and competitiveness is insufficient. The key markets are still dominated by the backward development of automobile industries such as Asia, Africa and Latin America.
Chen Lin suggested that the current automobile companies should formulate practical and practical development strategies for foreign investment, give priority to selecting the advantageous targets that meet their own requirements, take multiple small purchases, gradually expand, and finally achieve strategic goals. In addition, in terms of management capabilities and cultural integration, it is necessary to introduce global talents.

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