Heavy truck market changes in the second half

The heavy truck market is currently in the process of slowly recovering from the bottom, and it is impossible to return to a peak in a short period of time. Therefore, the heavy truck market will spend the second half of this year in a rational adjustment phase.

The ups and downs of the heavy truck market have their own laws. Looking back at the trajectory of the development of the heavy truck market in the past, there was an obvious cyclical change in about 10 years. The characteristic of change is to go from the peak of the market to the bottom of the valley, and then gradually rise to the peak again. This regular cyclical change is not based on human will.

In the second half of this year, from the point of view of the models required by the market, the growth of heavy-duty trucks is not obvious, and the market for large-tonnage heavy vehicles will have good potential. The large-tonnage heavy-duty truck platform recently built by Dongfeng Commercial Vehicle Company is aimed at this part of the market. Heavy truck sales philosophy is changing In the heavy truck market, "economy + high attendance rate + service convenience = earning heavy trucks" can be further extended to "economy + high attendance + service convenience = earning trucks." Some experts believe that from the formula, it can be seen that China's truck companies are changing their strains and the market strategy has shifted from being "based on me" to "based on users." Close to the market and close to users, the concept of “relying on making heavy money” comes from Shaanxi Auto. "We divide the user's profit into total revenue minus fixed expenses and variable expenses. Since fixed costs cannot be changed, Shaanxi Automobile starts to increase user income by increasing total revenue and reducing variable expenses." Liu Keqiang, manager of Shaanxi Gas Marketing Department Explain the source of this idea. Not only Shaanxi Automobile, but also truck companies such as FAW, Dongfeng, Foton, and CNHTC have attached great importance to user needs in the past two years, trying to win users by producing “profitable trucks”.

The creation of "make money trucks" has brought benefits to Chinese consumers. With rising oil prices and increasing government overload control, a fuel-efficient, trouble-free, easy-to-manage, and cheap truck is undoubtedly a “rich tool” for consumers.

In fact, “make money for trucks” is not just for users to make money. Truck companies are also building “money making machines” while also being able to increase their brand image and expand sales of products, thus further winning users and markets. Win-win. On the other hand, the emergence of the formula "Economy + high attendance + service convenience = making money trucks" shows that China's commercial vehicle users are also getting mature. Heavy truck users no longer only consider the price when buying a car. Instead, they measure "cost-effectiveness", that is, make a comprehensive comparison of performance, price, quality, and service, and consumption is more rational. Fuel-efficient heavy trucks will become new points On May 24, the National Development and Reform Commission increased gasoline, diesel and jet fuel prices by 500 yuan per ton. This is the second time this year China has raised oil prices. Problems such as high fuel consumption costs and excessive energy waste have once again been pushed to the forefront and the demand for high-efficiency and low-consumption automotive products has become increasingly strong. However, the real big consumers of fuel consumption in automotive products have always been hidden from sight. The heavy-duty trucks that consume more than 30 liters per 100 kilometers are more urgently needed to solve their fuel consumption problems. Through market research, a heavy-duty truck product for long-distance freight transportation has an annual mileage of approximately 250,000 kilometers under normal operating conditions. If calculated on an average fuel consumption of 30 liters per 100 kilometers, the annual fuel consumption of a heavy truck will reach 75,000 litres. Based on the current minimum price of 4 yuan per litre of diesel, a heavy truck user will pay up to about 300,000 yuan per year in fuel consumption costs. According to related data, the current national heavy truck inventory has reached 1.6 million, with this huge base number, the total annual domestic heavy truck fuel consumption reached 120 billion liters, equivalent to about 480 billion yuan. Not only is the consumption of energy amazing, but it has also become a heavy burden in the construction of conservation-oriented social engineering.

In fact, due to the long-term neglect of the fuel consumption problem of heavy trucks in China, the fuel economy of products is mostly in the primary stage. Once the manufacturers pay attention to adopting advanced fuel-saving technologies, the space for reducing fuel consumption is very large. Huge data show that for the overall development of our society, vigorously implementing fuel-efficient heavy trucks can save nearly 100 billion yuan in social costs each year; individual users can directly reduce fuel-efficient heavy trucks by 30,000 to 50,000 yuan. Operating costs; and for the majority of companies, to adapt to changes in market consumer demand, and actively introduce fuel-efficient products, will help companies to seize the opportunities in the next warm-up market. According to industry estimates, the "winter" of the heavy-duty truck industry due to the reduction of infrastructure construction will end at the end of this year, and the new "blowout" period will begin from 2007 to 2008. Judging from the current market trends, manufacturers have already been aware of signs of recovery and have launched heavy-duty new products with full-scale upgrades to rob the market. Among them, high-end fuel-efficient products have become the biggest highlight of the market. From Nanjing Automobile's leap forward to launch "saving 90 yuan a day, saving 30,000 yuan a year" of the fuel-efficient Lingye heavy truck began, the other domestic heavy truck brands have also launched a new fuel-efficient. According to market feedback, users are making fuel-saving performance a priority for purchasing heavy-duty trucks. The new fuel-saving products such as the Sharon DeLong 06 and Nanjing Automotive Lingye have achieved gratifying sales performance in the first quarter of this year.

Industry analysts predict that due to the development trend of the international heavy truck industry and changes in the domestic market environment, high-end diesel-based heavy trucks are likely to become the leading product of China's heavy-duty truck market in the future, while fuel-saving performance will also be dynamic performance and safety performance. Together with stability performance, it has become a major indicator for measuring high quality heavy trucks. As Cao Xinping, general manager of Yuejin Automobile Co., Ltd. stated: "In the fierce market competition, only the products that conform to the direction of social development and user needs can finally win over the market, and ultimately achieve a win-win situation among society, users and enterprises. ”

ThyssenKrupp Elevator Spare Parts, ThyssenKrupp Elevator Parts, ThyssenKrupp Lift Spare Parts, ThyssenKrupp Lift Parts

ThyssenKrupp Elevator Spare Parts

ThyssenKrupp Elevator Spare Parts, ThyssenKrupp Elevator Parts, ThyssenKrupp Lift Spare Parts, ThyssenKrupp Lift Parts

CEP Elevator Products ( China ) Co., Ltd. , https://www.china-elevators.com