· "Golden September and Silver 10" came to the promotion war again

After a long off-season, the auto market finally ushered in the long-lost “Golden September and Silver 10” traditional sales season, and the local auto market has become active again. Recently, consumers who are interested in buying cars have made inquiries to and from each brand 4S shop. The popularity of the exhibition hall is obviously higher than that. In July and August, it was much better. The car dealers hoped that the “Golden September and Silver 10” would drive the growth of the auto market, in preparation for the final sprint in the fourth quarter.

According to incomplete statistics, the major car companies have put more than 30 new models into the market, and they joined in September to kill. Including Fengshen S30, Guangqi Honda Odyssey, Dongfeng Peugeot new generation 408, Beijing Benz new generation C-class, Cadillac ATS-L, BMW Brilliance 316Li, JAC Ruifeng S3, Geely GX9, Jingyi S50 and Beijing Benz GLK200, etc., covering all Market segments. Among them, SUVs continue to lead the car market, and SUV enthusiasts will once again welcome a new car.

In order to win more customers, the new car has become a consensus in pursuit of high cost performance. This year, some luxury brand new cars listed on the Golden 9 Silver 10, whether it is the domestic Audi A3 sedan version or the Infiniti ESQ, or the DS's first SUV, are priced between 200,000 and 300,000 yuan. This price is believed to be for consumers. Come surprise. At the same time, the upgrade of positioning and the satisfaction of the fine demand of the market will also become the highlight of this year's gold, nine silver and ten new cars, such as the new Odyssey's positioning of the "full enjoyment" and the concept of "MPV 3.0 era". Compared with previous years, these new cars listed on this year's "Golden September and Silver 10", in terms of pricing and positioning, strive to cover more people, and the applicability is gradually increasing.

In addition, many popular models have also increased their promotional efforts after entering September. This year's auto market "Golden September and Silver 10" marketing, businesses continue to make a variety of tricks. Different from the past, car dealers have been reluctant to hold various landing activities, and began to use the network to do marketing, take online and offline dual-channel simultaneous marketing, on the one hand to close the distance with consumers, on the other hand through the network The platform allows consumers to more intuitively understand the characteristics of the car. This marketing model is clearly more suitable for young people who love and rely on cyberspace.

In addition, attracting customers with a quality service experience has become another highlight of this year's “Golden September and Silver 10” marketing. After the prices have bottomed out, car dealers are looking for new profit margins in after-sales service, attracting more and more savvy consumers with various attractive after-sales service packages. The after-sales service is always on the quality of service and price. A more favorable situation for consumers. For example, some merchants launched the “Long Holiday Travel Safety” package to provide free detection of vehicles for customers before the Mid-Autumn National Day holiday, and presented some small tools, such as car chargers. The return of car dealers to the essence of service is believed to bring no small surprises to consumers who are becoming more and more "choosy".

Insiders analyzed that with the arrival of “Golden September and Silver 10”, the auto market will start to pick up. After a few months of wait and see, once the market has a large discount, most of these potential customers will immediately take the shot, and the September auto market will be able to get rid of the downturn in the previous months and accelerate the rise. In particular, the SUV market will maintain the rapid growth of the market segment in the wake of the elimination of the old yellow standard car and the continuous listing of new cars. I believe that this year's "Golden September, Silver 10" should be "perfect", but the growth rate may be weaker than last year. In September last year, the auto market showed a growth of more than 16%. This year, the growth rate is expected to be around 12%, and it depends on Changes in national policy in recent times. (

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