FAW Toyota "Broken Axes" Does Not Recall People's Rights

In the absence of hope that companies consciously abide by the rules, a sound law is the only magic weapon to protect consumers. China should improve and strengthen relevant systems, resolutely adopt a tough attitude toward irresponsible enterprises, and impose heavy penalties on those who respond negatively. There is a strong consumer and not a strong company. This is where the real supply and demand relationship lies in the market economy.

On August 29, the General Administration of Quality Supervision, Inspection and Quarantine held a press conference to introduce the basic conditions of product quality in the first half of this year. The report mentioned that Toyota's series models such as the Toyota Camry, Reiz, and Prado suffered multiple traffic accidents such as breakage, detachment of axles, breakage of front brake discs, and failure of brakes, resulting in greater casualties. And property loss." Suddenly, it has aroused widespread concern from all walks of life. After all, it was only a year or more before Toyota’s massive recall of millions of vehicles in China.

In response, FAW Toyota said that in the past two years of complaints, only two cases of complaints had occurred. The reason for this was that the crash caused a collision of the axles and resulted in a break in the axles. This was not due to an accident caused by a break in the axles. The Toyota spokesman in Beijing said that it is conducting an investigation and declined to comment further.

Obviously, this is Toyota's pretext. Many websites have reproduced detailed reports on the broken axle incidents of certain Toyota models for more than ten years by Jiang Jianping, a senior engineer in the automotive division of Fujian Zhongke Judicial Identification Center and deputy head of the expert group. A living example is that Toyota cannot know. At the same time, many netizens also broke the news, telling their helplessness. Obviously, the problem of broken axles in Toyota models is not a single case.

In fact, in the past two years, due to foreign recalls, Toyota has not taken any actions in the country and has frequently been named by the General Administration of Quality Supervision. But in the end, nothing is left. Domestic consumers always complain that Toyota is not kind, but it is clear that they do not understand Toyota's hardships.

First, Toyota is distressed. Chinese consumers simply do not understand the law or the rules of the game. If Toyota does not recall in the United States, the consequences will be serious. However, if it is not recalled in China, the consequences will be a fine of up to 30,000 yuan. In order to save 30,000 yuan, Toyota is guilty of being recalled?

Second, Toyota is very strange. Chinese consumers simply don't care if you call back or not. Recall, no one said that your company is good and honest; there is no recall, and no one says that your business is poor and you don’t trust credit. Everyone knows that the quality of their own-brand vehicles is poor. Why is there no recall? Consumers in China are also clamoring for health. When they actually buy a car, they still choose to buy a Toyota.

Third, Toyota is very confident that Chinese consumers are always vulnerable groups. Instead of bowing to consumers, it's better to do public relations. In China, relations are the most important. As a last resort, you can also spend some money. Toyota is not bad!

Fourth, Toyota is angry. Why do Chinese consumers always stay in Toyota? Whether or not the self-owned brand is worth mentioning, after all, it's natural for the GM, Volkswagen, and Modern to have no questions? You casually check the complaint platform of several car websites. Their problems are not less than Tian.

In fact, Toyota's thinking is not wrong. Affected by the earthquake in Japan in March, Toyota's sales fell sharply during the first half of the year. However, starting from the second half of the year, Feng began to grow sharply against the trend and will soon fill the "half hole" in the first half. Recently, FAW Toyota Motor Co., Ltd. has been playing a high-profile role and is full of confidence in completing the goals set at the beginning of the year. The naming and criticism of the General Administration of Quality Supervision, Inspection and Quarantine has long been thrown outside the nine clouds.

However, Toyota should be careful this time. After the AQSIQ criticizes Toyota, it will also establish a vehicle safety information sharing mechanism with related departments, advance the legislative process of the "Regulations on Recalling Defective Automobile Products", improve the supervision system for defective product recalls, and improve the recall management mechanism. In the absence of hope that companies consciously abide by the rules, a sound law is the only magic weapon to protect consumers. China should improve and strengthen relevant systems, resolutely adopt a tough attitude toward irresponsible enterprises, and impose heavy penalties on those who respond negatively. There is a strong consumer and not a strong company. This is where the real supply and demand relationship lies in the market economy.

On September 15, according to Bloomberg News, in order to expand the investigation and research on the deaths caused by auto accidents, Toyota cooperated with 6 research institutes including MIT in the United States, adding 10 new research projects. This move is widely considered by the industry, Toyota is trying to repair the image in the United States. According to reports, in 2010 Toyota recalled millions of cars and light trucks in the United States and paid a fine of 48.8 million U.S. dollars. The safety and reliability of its products are still being questioned by U.S. consumers.

Can not help but wonder, when can Toyota attach importance to Chinese consumers as much as American consumers?