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Behind the liberation of J6 sales, it is fully proved that FAW's liberation has always insisted on the correctness of independent innovation and technological success.
Since the beginning of this year, as China's overall economic situation has stabilized, the heavy-duty card market has become so popular that all mainstream heavy-duty truck companies have encountered a situation where their products are in short supply.
In order to welcome the early sales peak, major heavy truck manufacturers such as FAW Jiefang, China National Heavy Duty Truck, Dongfeng, Shaanxi Auto, and Beiben started operating ahead of schedule in the coming years, while Chery, Guangzhou Automobile's Hino, Universiade, and Lifan Junma also entered the market. Have already rushed into the heavy truck market. Obviously, the impressive sales volume of heavy trucks in China is an infusion of market forces to attract more newcomers to enter this market segment with a view to gaining a share.
At the same time, in the face of the general rise in oil prices, the demand for high-performance, low fuel consumption, and low-emission heavy trucks in the domestic logistics and transportation industry is increasing day by day. It is against this background that the FAC Liberation of China Card started to sell at the J6 heavy truck, and at the same time, the J6 Aowei 6DM (11L) series heavy truck was launched in a timely manner, which successfully made up for the technical content and products of China's autonomous power heavy trucks. The gap between quality and other internationally famous brands has made the liberation of FAW a unique core competitive advantage in the field of heavy-duty trucks and has established a milestone for China’s heavy truck independent innovation.
J6 widely recognized
Looking back at the development history of 2009, FAW liberation did not discourage and retreat before the huge gloom of the commercial vehicle market at the beginning of the year, but it has withstood the cruel test of the market and fully demonstrated its ability to resist risks and respond to the market. The total sales of FAW Jiefang achieved sales of 167,000 units in the year, an increase of 25% over the same period of previous years. Production and sales volume hit a record high, and its market share steadily increased.
According to the latest data from the SASAC website, FAW Jiefang Co., Ltd. achieved sales of 27,000 vehicles in May this year, an increase of 84% year-on-year, a 2% year-on-year increase in market share, and sales of more than 20,000 vehicles in five consecutive months. From January to May, FAW Jiefang sold a total of 123,000 units, a year-on-year growth rate of 156%, which is higher than the industry's 70%.
The reason that FAW Jiefang has achieved such excellent sales performance in the first half of the year is inseparable from the market acceptance of J6 heavy trucks, which are the main products of the liberation strategy. Due to the maturity of the products and effective marketing measures, the Jiefang J6 heavy truck has been consistently sought after by the majority of users, and it has entered the ranks of 5,000 monthly sales. According to the reporter’s understanding, J6 heavy trucks achieved sales of 18,000 vehicles last year, and the market reaction is also extremely hot.
An insider of FAW Liberation revealed to reporters that J6 can achieve such excellent market performance, on the one hand, thanks to its own international technology, process and manufacturing standards, which brings about real and practical profit value to users; on the other hand, FAW Jiefang also exerted great support for the sales of J6, including further improving the cost-effectiveness of the entire vehicle, allowing users to enjoy the quality of world-class heavy trucks with the price of domestic cars; the product line of the J6 platform has also been further broadened to form a wide The development pattern of series, full-model and personalized configuration meets the different operational needs of Chinese users with a comprehensive product line.
While the market is highly recognized, the liberation of J6 heavy trucks has also been highly praised by the industry. On October 20 last year, in the celebration of China's 10 million vehicle production line in 2009, the Liberation J6 upgraded heavy truck was honored as the representative model of the Chinese automobile industry, attracting worldwide attention. At the same time, Liberation J6 also won the "China Automobile Industry Science and Technology Award" special award, this is the first special award since the establishment of this authoritative award.
Independent research and development "11L"
Independent innovation is not only a responsibility, a concept, but also the only way for FAW to develop for more than 50 years. As Wang Lizhi, general manager of FAW Jiefang Co., stated, the success of liberating J6, AMT transmissions, “Aowei†engines, and heavy-duty axles is an interpretation of the road of independent innovation by FAW.
In recent years, FAW has continuously increased its investment in research and development. Li Jun, director of the FAW Technology Center and president of the Changchun Automobile Research Institute, said: “In 2009, the cost of product development for our technical center was 1.58 billion yuan, which was not affected by the financial crisis. In 2005, our R&D expenditure was 450 million yuan, in 2006 it was 720 million yuan, and in 2008 it was 980 million yuan.In the past few years, the annual fixed investment in scientific research is 1 billion, and the annual investment is incredible. It!"
Liberating the J6 aowei 6DM (11L) series heavy trucks in the country is the best example. In the “gold displacement†of 10 to 11 liters of diesel engines, when the joint venture brands’ products were not able to meet the needs of the Chinese market and sales were blocked, FAW’s liberation of its own core technologies was in a contrarian direction.
As we all know, the 11-liter diesel engine is the development trend of the Chinese diesel engine market. From the development history of the international diesel engine, 10 to 11 liters are gold displacements in the past 20 years, which has great potential for development. The Chinese market is no exception. Some analysts pointed out that in terms of the current domestic 11-liter engine competition, several domestic heavy-duty truck manufacturers have been able to cooperate with foreign engine manufacturers. The joint venture brands are subject to localization rates, production, prices and other factors, and products cannot be truly To meet the needs of the Chinese market, sales have not been high. Obviously, these "foreign machines" did not really adapt to China's domestic market. Therefore, only by independently mastering core technologies can we proceed from local demand and produce mainstream heavy trucks that meet the needs of the Chinese market. With its strong independent R&D capabilities, FAW Jiefang has independently mass-produced the CA6DM 11-liter engine that was mass-produced in 2008. The advent of FAW has completely broken the monopoly position of the joint venture brand in the 11-liter engine sector. The Liberation J6 Aowei 6DM (11L) heavy truck is based on the J6 heavy truck platform upgrade, inherited the leading technology and performance of the liberation of the J6 world heavy truck, in the current complex and ever-changing transport environment and increasingly fierce market competition can stand the cruel test .
Wang Lizhi told Autobot: "The Liberation J6 Aowei 6DM (11L) heavy truck represents the highest level of development of the current domestic heavy trucks. It will continue to lead the development trend of the domestic heavy truck industry, bringing great changes to China's logistics and transportation model. The delivery marks the beginning of FAW's liberation into China's mainstream heavy trucks."
FAW Liberation executives disclosed that in the first quarter of this year, the J6 heavy truck sales of the Aowei CA6DM 11-liter engine exceeded 2,000 units, showing a month-on-month rise. It is not difficult to see that the market demand space is still very large, and the sales target of the series for the whole year is about It is 8000 cars.
Keep up with low-carbon trends
In the face of huge market potential, there are naturally new challenges to having new opportunities. The climate conference in Copenhagen, which ended in December last year, imposes more stringent restrictions on the carbon emissions of countries around the world. Prior to this, Premier Wen Jiabao of the State Council has also formally announced that by 2020 China’s CO2 emissions per unit of GDP will fall by 40% to 45% from 2005. This leaves China's auto companies with only 10 years of emission reduction time, and the challenges and difficulties faced by Chinese auto companies can be imagined.
Then, what kind of layout will be used for the development of new energy in the medium and heavy trucks that FAW has liberated? In this regard, Dong Chunbo, deputy general manager of FAW Group Corporation, said in an interview with “Car Man†years ago that for a long time, FAW had always considered energy saving and environmental protection as an important idea for product development. Through the practice, accumulation and exploration in recent years, the liberation products represented by J6 have demonstrated obvious fuel-saving features, and improved fuel economy under the premise of ensuring sufficient power. In fact, the majority of users have a general consensus on the good fuel economy performance of liberation trucks. With the increasing emphasis on low-carbon economy by various governments, the liberation of FAW will always adhere to low carbonization in the past or in the future, always insist on energy conservation, and always insist on protecting the environment.
While traditional power is still in the mainstream today, FAW's liberation will start with traditional motive force in terms of product development in the next step, accelerate technological innovation, make full use of energy-saving articles, improve the fuel economy of products, and make Jiefang trucks more economical. The potential has been further tapped to make it a leader in China and maintain a strong international competitiveness. In addition, light weight is also an important issue for FAW to face in 2010.
“At present, we have developed new energy engines. For example, we use natural gas. Its role in energy saving and emission reduction is still very obvious. This is also the focus of our next step. At the same time, we have also developed a hybrid vehicle, pure electric Cars, in this regard we will gradually enter a lead-in period.†Dong Chunbo said that for the new issues of low-carbon economy, the overall idea of ​​the liberation of FAW is to rely on technological progress, over the mountain of carbon emissions, the main idea to further strengthen energy conservation Enhance the development and promotion of alternative energy and low-carbon energy and achieve sustainable development.
View related topics: liberate J6 offline brings China's high-end heavy truck era
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