Since 2015, due to the slowdown in the country’s macroeconomic growth, the commercial vehicle market has experienced a “slight decline†trend. In the first quarter, the overall sales of the engine industry declined significantly. In the face of the complex market situation, FAW Jiefang Xichai insisted on the need for efficiency in technology and efficiency in management. Through the introduction of Aowei long oil change cycle products and Conway's fourth-generation engines, it continuously optimized the product structure. At the same time, we insisted on brand marketing and actively explored overseas markets. By the end of the first quarter, Xicai's overseas market had increased by 95% year-on-year, and the independent resource support rate had increased by 7%. The quality of business operations has been effectively improved.
FAW Wuxi Diesel Engine
Technology is the first priority, and innovation is required to benefit. In the first quarter, Aowei Guodian Diesel Engine, which was jointly developed by Xichai and FAW Technology Center and had the longest oil change interval of 100,000 kilometers, has been widely sought after by the market and its sales have steadily increased. Recently, with the release of J6 full-scale natural gas vehicles to the domestic market, Xichai Aowei Guo 56SM2 engine has also demonstrated its color, high-end technology, safety and reliability, and “smart†power to make auto manufacturers, distributors and peers pay tribute. There are a large number of users who have single reservations. In overseas markets, Xichai implements its international brand marketing strategy, implements the “core†service model of superb, lean and sincere pre-sales, in-sales, and after-sales services, and improves ordering channels in South America, Eastern Europe, the Middle East, etc., and continues to develop new ones. The market has achieved unanimous approval from users with quality and integrity, and the reputation and market share have been effectively improved.
"FAW Xichai Service Day" held throughout the country
Quality-oriented, efficiency in management. In accordance with the overall deployment of brand leaders, we will further identify the focus of quality improvement work, gather major market problems, reinforce the quality foundation, continue to improve the quality of Xichai products, and further reduce the number of products through in-depth advancement of “fine engineering†and reliability engineering. Car claims frequency (12MIS); through the implementation of the international advanced engine benchmarking, the appearance quality of XC&C has been effectively improved, which has stimulated the desire of users to purchase Xichai.
In the face of fierce market competition in the second quarter, Xie Chai’s director Qian Hengrong firmly stated that Xi Xie people’s confidence in seeking firm results and seeking development leads the market with quality assurance, leads the market with product advantages, and grasps brand marketing. The market will be coordinated with the system to meet the market, and the market will be boosted by efficiency. The market will be controlled by cost control. It will be in a new state under the new normal. It will follow the rules and regulations, and will not hesitate to dare to do anything. Accuracy and precision are not extensive. Through the advancement of refinement engineering, reliability engineering, pressure drop three package claim fees, and optimization of quality management system to achieve quality leading goals; through strengthening the energy conservation and environmental protection through five major technology platforms: decision-making mechanism, power mechanism, operation mechanism, evaluation mechanism, and development mechanism. , Reliable and durable, intelligent control, low-cost and other ten core technologies research, and strive to achieve "four equal emphasis" and "four lead." That is, equal emphasis on product and technology, equal emphasis on development and application, equal emphasis on independent research and application, major innovation, and “micro-innovationâ€, achieving energy-saving and environmentally-friendly technology leadership, reliable and durable technology leadership, intelligent control technology leadership, and low-cost technology leadership. We will strive to achieve the goal of “changing from individual leads to local lead†in Xichai's products, and strive to build national brands and high-end powers so that Xican will become the Mercedes-Benz and BMW of the engine industry.
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