Express and refrigerated cold chain transporters into the fastest growing logistics vehicle

How can a commercial vehicle company increase the maximum value of logistics customers under the premise of cost constraints and become a new demand for logistics users in the new era.

In the gloomy commercial vehicle market, the high growth of the logistics industry is extremely attractive. However, what new demands have emerged from logistics users in the new era?

Recently, during the China International Commercial Vehicle Auto Show, the 2015 logistics and transportation vehicle summit forum was held simultaneously. Experts from the logistics industry, leaders of logistics transportation companies, and representatives of logistics vehicle manufacturers answered the questions.

Under the background of declining commercial vehicle industry, the competition in the growth segmentation market is becoming increasingly fierce. Only the products that are the most in-depth in tapping customer needs and that can meet the needs of customers are the vehicle companies that enhance their competitiveness and gain a higher market share. Guaranteed and fundamental.

For the commercial vehicle industry, the growth of the logistics transportation market is the fastest and most dynamic market segment. Same as the automotive industry, which belongs to the transformation of the logistics industry, new models emerge in an endless stream, and the format is constantly changing, and the transformation and upgrading are always inseparable from the more advanced, smarter and more efficient. These are exactly the changes that need to be understood by commercial vehicle companies. In addition, for commercial vehicle manufacturers, whoever successfully assists logistics and transport companies in product transformation and upgrading will take the initiative in this fastest growing market segment.

Where does the logistics requirement change?

Today, the economy has developed into a demand-oriented era. The overcapacity in the world, so that supply can not dominate economic development, so we must look at the "eye" of demand.

Dai Dingyi, executive vice president of the China Logistics Institute, pointed out: “In the era of basic problems in food and clothing, people’s needs are characterized by differentiation, change, and rapid change. Products and services have evolved into an experience economy and experience It is a different value from person to person.In other words, no matter the product or service, there is no standard for experience. For one person, the demand becomes very complicated and the original production method can no longer meet the new demand.”

Resolving this contradiction requires a change. Dai Dingyi believes that Internet technology brings opportunities that may solve the demand for mass customization.

How can a logistics company with new requirements make a business transformation?

At present, traditional industries talk about the “Internet” or the “Internet.” For logistics companies, the Internet has greatly changed their development model. Most logistics companies use Internet technology universally. The most significant change in their use of Internet technology to change traditional businesses is shifting from the traditional efficiency cost model to a balanced model of cost and value.

It is understood that in the past, logistics companies have set goals for cost and efficiency. Nowadays, because the customer puts forward the requirements of higher differentiation, diversification and rapid change in logistics, the cost is no longer the only requirement of the logistics company. Sometimes logistics companies will add some costs and put more demands on speed, accuracy, timeliness, and ease of communication. For commercial vehicle companies, this is a new customer demand. Commercial vehicle companies need to increase their customers' maximum value under cost constraints.

"Commercial vehicle companies must be good at discovering the new value of logistics customers, rather than thinking that customers have no new requirements for vehicles. They only reduce costs and increase speed." Dai Dingyi emphasized that using Internet technology can integrate more resources and more markets. For example, the freight APP is a vehicle-to-cargo matching system. There is a lot of room for classification. If you accumulate the data and then classify the characteristics of each individual, the logistics company can give him more accurate and service value. “How to distill data to achieve differentiated services and personalized services is always the direction for logistics and transportation companies. China's logistics industry will be differentiated and personalized from the original standardization.”

How fast is express logistics growth?

Why do many truck companies sharpen the firepower of our country's express logistics industry? Cai Weiyang, Director of Beenet Strategy, used the data to describe this promising market.

In recent years, the express delivery industry has developed rapidly with a growth rate of over 50%. It has increased the speed several times that of the national economy and has become a relatively rare industry in the current national economy industry. According to data from the State Post Bureau, China's annual express logistics compound growth rate of more than 25%, but the overall growth rate of China's logistics industry is 10%, the growth rate of the express delivery industry is much higher than the logistics industry. Cai Weiyang believes that in the next five years, the express delivery industry will continue to maintain rapid growth, and online shopping will continue to dominate.

It is predicted that the compound growth of the “13th Five-Year” express delivery industry will account for about 20%, and the online shopping growth will be 80%. In 2015, China's shipments were 180 to 20 billion pieces, and express delivery revenues were 250 billion to 270 billion yuan, while online shopping accounted for 75% of them. According to the 2015 growth rate as the base figure, the scale of China's express delivery industry will reach more than 8000 billion yuan in 2020, and the entire business is expected to reach more than 50 billion pieces. At the same time, coastal developed areas are still in the dominant position in the express delivery market. In the future, it is possible to enter 40 billion provinces, including Anhui, Hebei, Shandong, Henan, Hubei, Sichuan, Tianjin, Guangdong and Shanghai. The business revenue is expected to exceed 80 billion yuan respectively, and Beijing will reach 60 billion yuan.

Cai Weiyang stated that the express delivery market will continue to be subdivided, and our "last mile" distribution market and trunk transportation market will show a three-dimensional trend. In particular, he pointed out that the cold chain market with fresh fruit distribution will become the hottest market in the logistics segment market.

Which logistics vehicles will be the hottest?

As Cai Weiyang said, no doubt, in 2015, express vehicles and refrigerated cold chain transporters have become the fastest growing logistics vehicles, and they are also the most competitive market for truck manufacturers. What kind of truck is best selling in these two market segments?

Fan Duanwei, general manager of SINOTRANS, believes that the large-scale manufacturing and mass customization of vehicles is the biggest feature of this dominant market segment. His reason is, "The OEMs who have done a good job in the express delivery and cold chain transportation market are very familiar with customer needs. For example, the express car matches the small engine and large car, while the cold chain car does not match the car. Big horsepower."

Combining long-term experience in road transportation of Sinotrans Changhang, Fan Duanwei put forward product demand suggestions for truck manufacturers. First of all, the customization of logistics companies by vehicle manufacturers should be different according to different logistics companies. Second, vehicle companies should have special customization for a particular market segment. Thirdly, the combination of Internet technology applications and vehicle technology is becoming more and more closely. For freight logistics vehicles, the linkage between internal systems and vehicle systems of logistics companies is the future development trend. Logistics companies improve operational efficiency and reduce operating costs through collected vehicle data, achieving a win-win situation for logistics and manufacturing companies. Fourth, logistics companies and manufacturing companies should jointly study the entire life cycle management of automobiles. For example, companies such as Sinotrans CSC have very high requirements on the quality and nature of vehicles. The life cycle of their vehicles is three years, and the life of trucks is generally about 10 years.

At the same time, in addition to the courier trucks and refrigerated cold chain truck market, the hazardous vehicle road transport vehicle market has also been coveted by various vehicle manufacturers. The annual transportation of dangerous goods with a total transportation volume of about 200 million tons accounts for 50% of the total hazardous logistics transportation, accounting for about half of the national transportation volume.

Shao Kai, general manager of Dongguan Tianyou Transportation Service Co., Ltd., said that in the past two years, they have also changed their choice of hazardous chemicals transportation vehicles. He said: “In the past, more consideration was given to the cost, efficiency, and safety of carrying goods, but the biggest consideration now is safety. Since there is no safety, it cannot be produced at all, and it cannot be profitable.”

Rollover and leakage are the two most dangerous security risks in the hazardous chemicals industry. Shao Kai said, “We will pay more attention to the active defense function of the vehicle when the vehicle is in demand. The visibility and the human eye protection measures inside and outside the vehicle are the aspects that we place more emphasis on the vehicle demand. At the same time, we also have an emergency performance on the vehicle. Very important, such as vehicle rollover protection measures, and how to deal with emergencies after a vehicle accident, how to deal with it better, and whether the emergency resources and configuration standards meet emergency needs? These are mandatory regulatory measures that vehicle manufacturers must adopt when designing vehicles for production. ."

What are the new trends in logistics vehicles?

Nowadays, what are the new trends in the rapid development of express logistics users? In the future, what are the new trends in the development trend of logistics vehicles?

The demand for vehicles with “three links and one tie” is light weight, high speed, large volume, high attendance, and low fuel consumption. The elimination vehicles of express delivery companies do not necessarily open to scrapping, but they will have to change lanes if they do not start fast, and vehicles that cannot open to 70~80 km/h will be eliminated. Cai Weiyang explained that “because if the express vehicle is lower than the speed of seventy to eighty kilometers of 100 kilometers, even if the vehicle is free from defects, it will affect the timeliness. This is the biggest problem. At present, the self-built fleet of express delivery companies usually chooses foreign-brand vehicles. The outsourcing team may only use domestic brands. If Chinese auto makers want to enter the express delivery industry, they need to make efforts in five areas: clean energy, personalized features, customized performance, intelligent management, and sales programs."

Cai Weiyang analyzed the situation of the express vehicle giant "three links and one up": China's ranking in the ratio of logistics truck brands, Dongfeng ranked first, and Auman and Liberation ranked second. At the same time, the cost represented by fuel consumption is still the core consideration for express delivery companies; the second is safety, reliability and stability; and the last is power.

Cai Zhen, general manager of Xinbang Logistics Central China, stated that in the future, the light asset model of logistics companies will become the mainstream of the logistics industry. The source of vehicles for logistics companies will be based on socialization, reducing investment in self-owned vehicles, and integrating effective social human resources through benefit sharing and risk sharing.

It is understood that since the beginning of 2014, Sinbon Logistics has started to use the asset-light model, and owners have joined logistic companies through the self-management mode of renting and selling vehicles. Logistics companies provide owners with sufficient amount of business support.

At the same time, Cai Zhen pointed out that the future development trend of new energy logistics vehicles is more and more obvious, and with the continuous upgrading and optimization of the logistics industry's operating mode, short-distance logistics will adopt the mode of dumping small cars. He said: “Simpang Logistics has successfully purchased new energy vehicles in Chengdu in 2015. Through green environmental protection, cost reduction, and national policy support for investment, Debon Logistics can be unimpeded in the city. This is New Energy Logistics. The benefits of the vehicle."

Similar to Cai Zhen’s judgment, Gao Lizhong, general manager of the Dongfeng Special Vehicle Division and general manager of the construction truck division, predicts that “in 2016, the new energy logistics in the lease model may rise suddenly.”

Ma Weidong, director of Iveco’s marketing department, believes that electric vehicles are the technology for the development of light truck cities. It is the only way out. Because from the perspective of energy supply, electric vehicles must profoundly change the human way and change the automotive industry. Only new energy electric vehicles can solve the problem of conflicting policies.

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