"Empress Car" attracts attention with its own brand to promote the development of the car industry

Anhui, a major agricultural province in central China, has always been known for its backwardness in economic development and pioneering reforms in rural areas. Today, it has leapt out of a number of auto industry dark horses such as Chery, Jianghuai and Xingma in the highly competitive domestic automobile market. “Eddy Car” called the domestic automobile market, causing the industry to be amazed and becoming an economic phenomenon worthy of attention.
It is understood that Chery Automobile Co., Ltd., which was born in Wuhu City on the bank of the Yangtze River, has exceeded 87,000 units in the first half of this year after it became the largest domestic independent brand automobile R&D base and vehicle export enterprise last year. The occupancy rate climbed to 6.7%; Jianghuai Automobile Group, headquartered in Hefei, the provincial capital, squeezed into the “Top 10” of the national automotive industry last year. This year it took the lead again in the domestic commercial vehicle market and developed and produced the “Ruifeng” series of business. In the first half of the year, the first batch of automobiles was hit by sales volume. Located in Ma'anshan City, the province, Anhui Xingma Automobile Co., Ltd., which is less than 50 kilometers away from Chery, has become China's largest special-purpose automobile manufacturing plant. Its main products are concrete mixers and bulk carriers. Cement trucks occupy the first place in the domestic market. Around these three automakers, some well-known auto parts manufacturers at home and abroad have begun to gather here.
According to the statistics from the Automobile Industry Association, under the guidance of three dark horses, the production and sales scale of the automobile manufacturing industry in Anhui Province has risen to the top six in all provinces and municipalities in China, and has accelerated its advancement toward the automotive industry.
The distinctive feature of the development of Anhui automobile industry is that the new products successfully launched are all independent brands and are independently developed.
Founded in March 1997, the first car independently developed in 2001 was listed on the market. Today, Chery has become the most well-known self-owned brand in China and a banner of the Chinese national automobile industry. Recently, the author interviewed Chery, and his vitality and vitality were spurred: the company's independently developed Oriental Sons, QQ and other six brands are well sold at home and abroad, and the production line is being overtime-produced; the new product showroom is equipped with sports utility vehicles. Four new models that have been successfully developed will be introduced to the market during the year. The new engine production line called Chery Power has been put into trial production. It is one of the highest engine designing companies in Chery and the world today. - Austria AVL Co., Ltd. has jointly developed and constructed 200,000 sets of 18 types of automobile engines from 0.8 to 4.0 liters per year, which includes almost the latest technology of the international internal combustion engine. All of the products meet Euro 4 emission standards. .
Yin Tongyao, chairman and general manager of Chery, said that Chery has now developed and reserved 20 new models, with the ability to list 4 to 6 new models each year. The successful development of key components such as engines and transmissions marks Chery’s ability to produce the “heart” of the car. In October this year, Chery's engines and gearboxes will be deployed on Chery cars.
At present, Chery cars have been exported to over 20 countries and regions. Last year, the export volume of the Chery cars accounted for 80% of the country's total vehicle exports. It also established joint ventures in the Middle East and Southeast Asia by exporting brands and technologies.
View related topics: independent brands, where to go?

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