Dongfeng Diversified Leading Market Sets Popularity of Special Vehicle Brands

Relying on the leading advantage of Dongfeng Medium and Heavy Trucks, Dongfeng Commercial Vehicle Co., Ltd. cooperated with more than 180 conversion companies across the country to develop more than 1,300 four-country sanitation vehicles and more than 200 five-country sanitation vehicles. At the same time, Dongfeng Commercial Vehicles adheres to the market-oriented approach, responds to fierce competition with a differentiated strategy, penetrates into the end-user groups, and further develops the sanitation vehicle segment with the refitting companies, with more than 60% of the medium and heavy trucks sanitation for 20 consecutive years. Car market share ranks first in the industry.

　　

Dongfeng Special Vehicle

"Based on the superior resources of Dongfeng Commercial Vehicles, Dongfeng Sanitation Vehicle has always led the development of the industry." Liu Haitao, head of the municipal environmental sanitation CFT of the domestic sales department of Dongfeng Commercial Vehicle Co., Ltd., said with some emotion.

Joint refitting companies expand the market

In recent years, with the rapid expansion of the urban population and the rapid expansion of the city scale, the overall output value of the environmental sanitation industry has always been in a period of rapid growth. In large cities, gradually upgrading and upgrading the emission standards for sanitation vehicles, small cities gradually establish a collection and operation system, and county towns and towns are also developing opportunities for development of the environmental sanitation system. Dongfeng sanitation vehicles are an important part of the sanitation industry and their development prospects are generally optimistic. .

In response to the needs of major domestic conversion companies, Dongfeng Commercial Vehicles has tailored a special chassis that is suitable for installation and can improve the efficiency of conversion. This will not only reduce the operating time of the refitting companies, but also reduce costs and increase the market competitiveness of the goods. At the same time, it can ensure that the conversion company will not damage the carrying capacity and stability of the chassis during operation, and ensure the excellent quality of the vehicle. According to statistics, the conversion time of each vehicle can be reduced by an average of 3 hours after the conversion companies use these special chassis.

In order to seize a new round of development opportunities, Dongfeng Commercial Vehicles also collaborated with the refitting companies to collect customer information by participating in the activities of local environmental sanitation industry associations, and cooperated with major remodeling companies to promote service, and collect basic vehicle information during the promotion process. Information on vehicle owners. In addition, Dongfeng Commercial Vehicles, through a joint local refitting company, concentrated customers in the region to carry out activities such as product promotion, vehicle display, and vehicle roadshow to increase customer awareness of the Dongfeng brand in order to achieve market expansion.

In this year's bid for the Tianjin National Fifth-Equipment Sanitation Vehicle, Dongfeng Sanitation Vehicle Co., Ltd., a major refitting company, has obtained orders for 100 sanitation vehicles and jointly delivered delivery ceremonies for customers. “This has not only promoted the sanitation vehicle products of Dongfeng Commercial Vehicles, but also collected some customer feedback issues, and at the same time increased the customer’s brand awareness of Dongfeng Sanitation Vehicles.” Deputy Director of CFT, Municipal Sanitation Department, Domestic Sales Department, Dongfeng Commercial Vehicle Co., Ltd. The team leader Zhao Yuan introduced.

"Sunshine Service" Continues to Improve Customer Satisfaction

“When end users purchase sanitation vehicles, they all require reliable vehicle quality, can guarantee attendance, and require emission standards, which can play a role in protecting the environment. In addition, we also require timely after-sales services to improve user convenience. " Zhao Yuan said.

In response to these requests from customers, Dongfeng Commercial Vehicles launched the “Sunshine Service” after-sales policy in 2015, which is specifically designed to provide convenience to the customers of the sanitation vehicle. For customer's demands, Dongfeng Commercial Vehicle will make full use of its own network resources to achieve 100% response and provide 24-hour on-site service. Under the condition of maintenance, Dongfeng Commercial Vehicles will provide relief services for Baoan Inner Sanitation Vehicles on-site maintenance. On the other hand, Dongfeng Commercial Vehicles will also promote the integration of chassis services and top-loading equipment services to minimize the inconvenience caused to customers due to equipment failures. Dongfeng Commercial Vehicle will do vehicle preparation before the delivery of the chassis of the sanitation vehicle, the line service of the vehicle during the conversion of the restructured enterprise, and the vehicle inspection work after the vehicle restructuring is completed. At the same time, Dongfeng Commercial Vehicle will also promote the integration of sanitation services and Dongfeng services. When the new vehicle is delivered, Dongfeng Commercial Vehicle will deliver the key of the new vehicle along with the conversion company. After the delivery of the vehicle, the chassis of the vehicle will be regularly inspected, repaired and maintained.

In order to provide customers with more comprehensive services, Dongfeng Commercial Vehicle also organized various activities to consolidate the end customer groups. In response to the Hainan sanitation vehicle market, Dongfeng commercial vehicles and refitting companies jointly organized end-customer activities to “deliver oil products, deliver engine oil, and deliver services”. This activity not only promoted the brand recognition of Dongfeng commercial vehicle sanitation products by customers in Hainan, but also effectively consolidated the market share of Dongfeng commercial vehicle sanitation products in Hainan.

"In the future, Dongfeng Commercial Vehicles will internally coordinate the 'Iron Triangle' (commodity planning, product research and development, and product sales) to jointly enhance the competitiveness of sanitation vehicle products, and seize the resources of the core retrofitting factories and regional conversion plants to become bigger and stronger Dongfeng Sanitation. Car products to ensure the Dongfeng commercial vehicle's superior position in the sanitation vehicle market.” Liu Haitao expressed with confidence.

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