China's agricultural machinery industry is facing a new round of golden opportunity development period

[ China Agricultural Machinery Industry News ] Under the strong promotion of China's agricultural policy, China's agricultural machinery circulation sales value has maintained a growth rate of about 20% in recent years, showing a steady development trend, providing a strong support for the healthy development of the agricultural machinery market.

China's agricultural machinery industry is facing a new round of golden opportunities. The period of development is still the key to sustainable innovation.

China's agricultural machinery industry transformation, product upgrade pace has steadily advanced, quality capabilities continue to improve, is facing a new round of golden opportunities development period. The competition for the survival of the fittest in agricultural machinery circulation enterprises has intensified, and the speed of quantitative change to qualitative change has accelerated, facing a higher level of competition.

Growth of industrial transformation under the support of development

China's agricultural machinery market is still a global competitive market. Driven by the policy of benefiting farmers, China's agricultural machinery industry has made remarkable achievements in development, showing the development trend of industrial transformation, quality improvement and demand upgrading, and is in a critical period of factor development and innovation drive.

Industrial transformation is progressing in an orderly manner. In 2016, the agricultural machinery industry achieved a revenue of 474.53 billion yuan, a year-on-year increase of 5.2%. China is currently able to produce more than 3,500 kinds of agricultural machinery and equipment, which can basically meet the mechanized equipment needs of China's agriculture. Traditional host agricultural machinery enterprises have entered the agricultural machinery industry, constantly improving and extending the industrial chain, strengthening unit coordination, enriching the industrial spectrum of farming and management, and actively providing users with a complete set of agricultural equipment solutions. The main agricultural machinery enterprises carry out industrial development, and the traditional cultivating and land-making manufacturing enterprises develop into industrial fields such as planting machines, plant protection machinery, large and medium-sized tractors, harvesting machinery, etc.; plant protection machinery manufacturing enterprises extend to industrial fields such as ploughing and harvesting machinery, industrial structure and development. The ability is further enhanced. The products of spare parts supporting enterprises have been steadily upgraded, and the product quality has been greatly improved, which has strongly supported the upgrading of the host products.

The quality improvement has developed steadily. Agricultural machinery enterprises actively promote product manufacturing strength and product research and development capabilities. Guosan products have dominated market demand, and the market share of power shift tractor products, vertical axial flow harvesting machinery products, large-scale composite agricultural machinery and other products has been continuously improved, and global competition The power and voice of the voice continue to increase. The MTBF value (mean time between failures) of major agricultural machinery products in China has narrowed the gap with similar foreign advanced products, which has improved the quality assurance level of products. Relying on innovation to drive the overall construction of core competitiveness, relying on "Internet +" to promote the development of quality chain to higher links, is forming a new pattern and a new format. With the upgrading of the industry and the adjustment of the competitive landscape, the backward and repetitive production capacity has been gradually upgraded or eliminated, and the agricultural machinery industry has entered a new stage of quality-oriented and rational development.

Supply and demand upgrades and coordinated development. Agricultural machinery enterprises actively implement channel sinking, improve system solutions to understand terminal needs and meet terminal needs. Circulating enterprises have become an important platform for customer management. Through the construction and operation of customer databases and big data, we have strengthened customer relationship management, and implemented multi-density symposiums, experience meetings, on-site visits, market detection, etc. to deliver corporate image and product value. Optimize channel construction, speed up the franchise stores, specialty stores, flagship stores, and hierarchical maintenance and management. Customer structure adjustment and upgrading, family farms, agricultural machinery cooperatives, large grain growers, large agricultural machinery, etc. become the new force of the demand for medium agricultural machinery. The northeast region, the Xinjiang region, and the winter wheat region continue to maintain rigid demand for large and medium-sized agricultural machinery, and the integration of agricultural machinery and agronomy in paddy fields has been further developed.