![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
In the first half of 2012, the feast of the Chinese auto market has completely become a "remaining feast". According to the data of the China Automobile Association, in the first half of this year, the domestic passenger vehicle market sold 761.35 million units, an increase of only 7.1%. This is still the result of adding about 2 million stock cars. It is probably more ugly to say that the actual sales volume. Even with the "remaining feast", the Chinese auto market has the last big meal - the SUV model. In the first half of the year, the cumulative sales volume of SUVs reached 939,400 units, and the growth rate was as high as 32%. Even in June, there was an exaggeration of 52.5%. Therefore, the SUV market has also become the slogan of the major brands, and it also reveals the different mentalities of each family: the first-in-comers have no fear, the chasers struggle to expand, the latecomers have invested heavily, and Those who have not entered are in a hurry.
The first monk is good chanting
The CR-V, which went on sale in 2004, was not the first to enter the Chinese SUV market, but it was the first model to establish the SUV concept in the minds of Chinese consumers.
Due to the small capacity of the SUV segment in the early years, there is no brand to follow up, so it is almost occupied by the CR-V model in the SUV market. Until 2008, Japanese brands including Dongfeng Nissan, FAW Toyota, and Guangzhou Automobile Toyota introduced SUV models, which further enriched the product structure of SUVs. The entire SUV market was gradually valued by joint venture brands. With the listing of Shanghai Volkswagen Tiguan and FAW-Volkswagen Audi Q5, more luxury brands began to introduce SUV models, and Korean cars began to compete. People discovered that the original SUV models have changed from "niche". Become a "mass" market.
It is precisely because these joint venture brands have been properly integrated in the SUV market, so they have innate advantages in this field, and even cooperate with their own high-end cars, further consolidating the market segment of 200,000 yuan. According to statistics from the reporters, in the first half of this year, among the 57 domestic SUVs, the Japanese models of the SUVs were the first to be deployed: CR-V, RAV4, hackers, and Highlander were ranked second, third, fourth, and tenth, fully demonstrating the first-in-comers. Advantage. In addition, Shanghai Volkswagen's Tiguan and FAW-Volkswagen Audi Q5 have opened up higher-end SUV market segments, and their sales are equally impressive, ranking first and eighth. Also because of the first-mover advantage, Korean brands even have insufficient influence on the brand, but relying on the cooperation of various models, they are not in the SUV brand sales ranking, but also a fifth and eighth.
At the same time, many imported cars and luxury brands have also enjoyed the growth dividend in the SUV market. For example, Land Rover's annual growth in the Chinese market is approaching 100%. Renault only relies on Koleos to drive the entire network. Acura MDX also accounts for 80% of its sales. Chrysler has always maintained its recognition in the Chinese market.
It is worth thinking about why the joint venture brand has such a long-term vision to see the future of the SUV market when the SUV has not yet emerged. Can it find a new growth point in the market? This reflects the precision of the joint venture brand's control over the market and the consumption concept. The precision behind it is a set of perfect and rational judgment mechanism and vision for the global market. Many domestic independent brands are still in the market. Shoot the head "Determining the stage of the model.
Independent brand to grab the beach SUV
Of course, the self-owned brands also have their own development brands because of the big sales of SUV models, one is Great Wall Motor and the other is Chery.
Great Wall Motor was the first independent brand to enter the SUV market. At that time, it was built with the pickup truck and Mitsubishi engine to create the Safir and Harvard series. Although the previous years can only be considered to be strong, but with the blowout of the domestic auto market, the tide of the SUV market is coming, the once low-key Great Wall is in the spotlight, because the Haval H series sold the first in the SUV market segment. It is also the only model that can compete with the joint venture brand. In fact, the success of the Great Wall can be a sample of all independent brands. Focusing on SUVs makes the Great Wall a real effort in quality and word of mouth, and lays a solid foundation for the transformation of cars. Even in the process of transforming the car, the problem is that the strong support of the SUV can also give the Great Wall car the error correction space.
And a Chery Tiggo has been sold from 2005 to now, sold from China to overseas, from 2,000 to 10,000. The success of Tiggo is also due to Chery's long-term vision of the market, especially the marketing point of the "car chassis", so that the image of the self-owned brand SUV has become a real SUV from the "Pikagai". Although Chery has undergone several changes, upgrades and upgrades of powertrains on Tiggo in recent years, Tiggo is still old. If it is not supported by overseas markets, Tiggo's domestic sales figures are not good.
It is also because of the presence of the Great Wall and Chery's Zhuyu, so that more independent brands can see the incremental growth of the SUV. With the rapid production capacity, the new SUVs of their own brands have been released in the past two years. It is a cannon. Almost all of the famous brands have already launched at least one SUV model, while the brand that is not famous is based on SUV. It can be seen that the profit of SUV is enough to support the development of a car company.
Regardless of the amount of overhead, another reason why independent brands are willing to develop SUVs is that they seem to have found a route that broke through the ceiling of 100,000 yuan and found a path for the curve to enter the mid-market. Usually on the car, it is difficult for the independent brand to sell 100,000 yuan, because this is the lower limit of the joint venture brand; on the contrary, on the SUV, the lower limit of the joint venture SUV has increased to 150,000 yuan, so the independent brand can also climb up to 150,000. This has a lot of room for independent SUVs to show their competitiveness and quality. At this point, BYD S6, Geely Global Hawk GX7, and Guangzhou Automobile Chuanqi GS5 are all good examples. The SUV model broke through the brand ceiling and promoted the brand image.
Latecomers are eager to break
Even though the current SUV market is already in full swing, it is clear that those brands that have not yet entered are still aggressive. In this round of SUV boom, the two companies that are relatively frustrated are GM and Ford.
In particular, Ford, which has a complete SUV product line in the US market, has never brought SUV products to China for domestic production, and has also made Ford's partner Changan Ford strong in the country. But this year, Ford announced that it will introduce three SUVs in April, including the entry-level small SUV wing, the compact city SUV winger that focuses on the urban market, and the full-size seven-seat SUV for complex road conditions. Together with the sharp introduction of the first introduction, Ford's domestic SUV product line has been expanded to four models, which is enough to match the big SUVs such as Toyota and Nissan. It also shows that Ford hopes to find its position with the help of this wave of SUV.
Also worried is the Buick brand. It is precisely because there is no strong SUV product. Shanghai GM is already at a disadvantage in competition with FAW-Volkswagen and Shanghai Volkswagen. So as early as 2011, when Buick SUV was still in the concept stage, Shanghai GM could not wait to announce its plan to develop SUV. According to the latest news, Shanghai GM's first domestic SUV will be put into production next year, focusing on the small SUV market. Then there will be a Chevrolet model on the same platform. The automakers preparing to cut into the SUV market will also be able to integrate GAC Mitsubishi, as well as GAC Fiat, which is trying to make the Jeep brand, and Guangqi Honda.
It is also worth noting that in addition to these new car companies that can't wait to enter the SUV, those who have already entered the market are still planning a new round of launch plans. The most active is still independent brands, Great Wall Motor has launched the new small SUV M4, once again praised in design and quality; Chery hopes that the next generation SUV TX will continue to be brilliant; Geely is copying the Global Hawk GX7 to several others On the brand; Jianghuai is expecting Ruiying II to be able to make a turnaround; and the new brand Nazhijie is introducing a compact SUV into the country; there are so many joint ventures that are the first to put the SUV first.
In addition, the joint venture car companies will obviously not stick to the existing profits, and the larger, more luxurious and more comprehensive SUV is the next stage of launch. Dongfeng Nissan can introduce high-end SUV Loulan, the full-size Pathfinder will also be expected; Shanghai Volkswagen introduces Skoda Yeti is also a nail; Mercedes-Benz, BMW, Audi are also introduced as many SUV models; these all illustrate the SUV market The competition is only the beginning.
Although everyone knows that the SUV market is too busy, once the competition intensifies, there will always be people left behind. However, from the current situation, it seems that the elimination period of the SUV market is still so far away, so the Chinese auto market is already a feast, but relying on the SUV dish, whether it is a joint venture car or an independent car company will live very moist. .
Fixed tube heat exchanger consists of tube bundle, tube plate, shell, head, folded plate, etc. Tube bundle ends fixed in the tube plate, the tube can be expanded (the inner hole of the tube with mechanical expansion, so that the tube wall from the inward to outward extrusion and fixed in the tube plate) or welded to the tube plate. The tube bundle is placed within the tube shell, with headers and flanges fixed at both ends. In this way, one fluid flows from the inside of the tube and the other from the outside. The space between the two heads and the tube plate is used to distribute or collect the fluids inside the tube. The two fluids do not mix with each other, but only exchange heat through the tube wall.
Advantages: simple and compact structure, high pressure resistance, low cost and easy to clean the tube side.
Disadvantages: Risk of blockage when the tube is damaged or needs to be replaced.
When the difference between the wall temperature of the tube bundle and the shell or the coefficient of linear expansion of the material is large, a large thermal stress will be generated in the shell and the tube bundle. A flexible compensation ring (also called expansion joint) should be installed on the shell to reduce the thermal stress.
Fixed Tube Heat Exchanger,Tubular Exchanger,Tema Heat Exchanger,Fixed Tube Sheet Heat Exchanger
Guangdong Jiema Energy Saving Technology Co.,Ltd , https://www.heatexchangerjiema.com