· Bridgestone joins the "Circular Economy 100" project

Recently, Bridgestone officially joined the Allen MacArthur Foundation "Circular Economy 100" project.

The Allen MacArthur Foundation was founded in 2010.

It promotes the development of a circular economy through cooperation with companies, governments, and research institutions.

CE100 is an innovative project designed to help participants organize the development and implementation of a circular economy.

Bridgestone said that they hope to join the project to learn the rich knowledge of the Alan MacArthur Foundation and learn successful practices from other companies to introduce the concept of a circular economy.

In this way, the company is able to promote recycling and efficient use of resources, energy and information throughout the life of the tire.

Casper Jorna, head of the CE100 project at the Allen MacArthur Foundation, said: "As the only Japanese company member, I expect Bridgestone to bring new insights to the CE100 project."