Behind the large orders for China's light truck exports: What is the reason for the opening of Europe?


Being able to export cars to the hometown of the world's car's originator, Europe, has always been the dream of Chinese-made cars. In recent days, the light truck market has received encouraging news: Foton Aoling, which has just won the title of “China Top Brand Product”, has received orders for 3,000 light trucks in Europe. It is reported that this time, the model that won 3,000 orders in Europe is Foton Motor’s recently listed National III product, D?D Aoling, which is the only model that currently emits Euro III and IV in the domestic 2.5-ton high-end light truck. It is also the only country that allows the export of European light truck products, making up for the blank market of domestic country III products.

Ao Ling 3,000 "iron ride" will ride Europe

In recent years, many automobile manufacturers have turned their attention to the international market. However, in the competition in the international market, we have also adopted the strategy of reducing prices as the main means. As a result, the export price of auto products in China has been declining. It is even possible for importing countries to implement “anti-dumping” sanctions. The phenomenon of "scatter, chaos, and difference" in automobile exports has become an unfavorable factor affecting the healthy development of China's auto exports. Therefore, under the appearance of China's auto export "Great Leap Forward", many people questioned the so-called "export era" of independent brands. This time, the self-owned brand Shengli Army Foton Motor broke the export record of high-end light truck products and signed an export agreement for 3,000 high-end light trucks. This is by far the single largest export volume of China's self-owned brand light trucks, and also the first large-scale landing of national cars in the developed markets. The Olympian light truck exported to Europe adopts an engine that meets European emission standards. The comprehensive protection safety meets European safety standards. This indicates that Foton Aoling has reached European strict emission standards, technical requirements and safety regulations, and obtained European consumption. The approval of the person.

It is understood that Foton Motor began implementing its export business strategy in 2002. At present, exports from more than 60 countries including Eastern Europe, Western Asia, North Africa and South Asia have been realized, and a corresponding distribution service network has been established. Five overseas KD factories and 112 dealers and 335 service providers have been established. Exports were realized in 2006. 13,735 vehicles rank first in domestic commercial vehicle exports. The strong distribution service network construction has laid a solid foundation for product export. From January to May 2007, it had achieved export sales of 6414 vehicles and sales of 77.52 million US dollars. It has been the leading exporter of Chinese trucking companies.

Industry experts said that this time Foton Aoling signed 3,000 export contracts at one time, on the one hand, it demonstrated the European market's full trust in Foton Motor; on the other hand, Foton Aoling impressed users with quality and service and won the international market. Facts have proved that once again, Foton Motor has won international recognition for its excellent quality, and the signing of the export order for 3,000 Aubell light trucks will make Foton Motor’s overseas march more firm.

Quality Service Double Ship Escort

Experts analyzed that freezing three feet is not a cold day. Europe is a market with the highest degree of access to the global automotive market. It has established a set of strict and perfect systems in terms of safety standards, emission limits, and relevant laws and regulations. Obviously, Foton Ao Ling won such a large order, and quality is undoubtedly the stepping stone to open the European market. Futian Aoling has always adhered to the development strategy of "integrated knowledge, linked innovation" and has effectively deployed resources such as capital, technology, talent, and procurement globally. Ao Ling has a leading position in the light truck industry in core technologies such as vehicle matching, body modeling, body engineering, chassis systems, engine systems, electronic control systems, process design and verification technologies. The design from the Italian factory guarantees that Ole Bell exceeds the profile that meets the tastes of European consumers and meets the European safety regulations ECE R29 eligibility criteria. The use of the Perkins engine used by the British military allowed Ozzling to achieve a pure Euro III emission standard. The enhanced Mercedes-Benz chassis enhances the safety coefficient of Olling Motors, and also allows Ole Bell to surpass the European standard crash test. At the same time, the parts and components supplied by internationally renowned suppliers and the internationally advanced quality management system have ensured that Ao Ling exceeds the international quality.

The importance of after-sales services is obvious. Without the support of the after-sales service system, export mindsets that only want to make money tend to fail. To allow Chinese brands to leave a good reputation in the international community, we must increase overseas service efforts. In order to consolidate the European market, Foton Motor quickly made market response while signing contracts. In terms of quality, product improvements were made in response to factors such as the local climate in Europe, the ground conditions, and consumer preferences of the target group. Quality optimization topics that have been simultaneously developed with the European market have also been put on the agenda. In terms of services, parts centers that can supply many European countries have entered a good start-up and service phase.

What is certain is that on the road of national cars exported to European and American developed countries, Foton Aoling took the lead to take a substantial step. The highly-recognized 3,000 Olympic bell light trucks will be expected to be downloaded into the history of the country, and will represent China’s auto flag on its own brand in Europe. And Futian Ao Ling is also bound to become the leader of the Chinese auto industry in a short period of time. Bigger and stronger self-owned brands are the hope of the entire national automobile industry. With exports as an opportunity to look at the international market for product updates, structural adjustments, quality improvement, marketing innovations and service upgrades, they are bigger and stronger independent brands. The important way. The overseas market is very broad. The demand for car differentiation in various countries provides more markets for Chinese national brands. As long as the products are exquisite and targeted, China’s auto brands will certainly be able to ride the international market.

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