Auto sales model gestation changes auto parts supermarket began to surface

Editor's Note: With the rapid development of the automotive industry, the competitive landscape among vehicle companies is changing and the sales model of auto parts is changing. However, this change has not been chased by multimedia, there is no light and applause, so this Change is harder to grasp and harder to detect. The editors of this website will arrange relevant materials for reference by the people of insight in the industry.


Summarizing China's auto parts aftermarket in recent years, there are roughly the following rules:

First, from the 1990s, Auto Parts City springs up in China.

During this period, the state-owned auto parts companies caused slow changes due to institutional issues, poor ability to adapt to the market, serious losses, and they closed down one after another to launch the market. At the same time, however, private individual dealers have sprung up all over the country. At the same time, the Auto Parts City, the main distribution mode of auto parts, has emerged. At this time, due to the obstruction of market information, the competition is not fierce, and the situation is basically in short supply. Opening a store to get resources can make money, but in the late 1990s and early 2000s, this situation has undergone great changes.

Second, the change of supply and demand reduced profits

In the late 1990s and early 2000s, China's automobile industry began to enter the "dawn period" of development. Many manufacturers saw the high profit and huge market space of the auto parts market, and joined in succession, and a large number of factory parts were born. And counterfeit parts also began to appear. Overnight, auto parts became oversupply. With the changes in the market competition pattern, the price competition of auto parts has become increasingly fierce, and the transparency of prices has become higher and higher. Many dealers are basically unprofitable in the distribution of original parts and accessories. Due to the lack of an effective market legal order and industry norms, counterfeit pieces began to prevail, and arrears, fraudulent goods, and fraudulent funds continued to emerge.

Third, dealers began to try new models

At the beginning of the 21st century, due to the declining profit space, the dealers had to try new business models. To sum up, there are roughly the following:

1. Start trying brand management, brand sales

Dealers began to establish their own brand, hoping that the brand can bring their own market space, but because of the non-standard business channels, market competition, disorderly, fierce price competition, "brand" at this time can not be fully understood and accepted by people. "In the past, I became a distribution outlet and there were many telephone calls, but now it is gone."
2, sales of brand products

In the market where the prices of original parts and accessories are too transparent and unprofitable, and the counterfeit parts often appear in the market, it is a model that is currently being favored for the production of commercial or other names. The background is: China has created a large number of township and village enterprises. These township and village enterprises have become private enterprises through changes in systems, mechanisms, and property rights. With their efforts for several years, they have a certain level of production capacity and certain quality standards, and their prices are low. This pattern of brand-name production is often exported to foreign countries for foreign distributors directly in the domestic brand-name production.

3, business, manufacturing and logistics integration

Domestic domestic distributors began to start from making definite production and sales after accumulating certain funds, and once became the main buyers of Zhejiang's two largest shock absorber factories. It is now a big supplier of Santana Baptistery national accessories. There are many business outlets in the country. Since the beginning of investment and construction of plants in 2004, the first phase of 20 acres of land will be invested 50 million. By the end of 2004, it will have the capacity to produce 100,000 aluminum radiators per month. In order to send parts with a sales volume of 1 billion yuan in recent years to all parts of the country, they set up a logistics company.

4, business and chain fast repair each other

5、Integrated service providers Fourth, the market is undergoing profound changes Auto Parts supermarket began to appear
At the end of 2004/05, the editors of this site learned that there are now several companies in the country that are cultivating the establishment of auto parts supermarkets. Here, we can solemnly inform all readers that we will pay attention to this new sales model in 2005 and 2006. At the same time, I also hope that everyone will contribute and discuss the matter. 010-82211242 Li Bo
To understand change, it is necessary to grasp the laws of market changes, who have mastered the laws of the market, control and cater to this rule, and specify the rules of the game. Whoever will be the ultimate winner. In simple terms, this rule is to meet the needs of consumers in accordance with the requirements of law and integrity, and to survive and profit for themselves.

The entire automobile industry in China is lagging behind those in Europe and America. Studying their development models must be of significance to us. Many powerful distributors are studying foreign advanced models and are trying to maintain their position in the new round of competition. .
Domestic sales model typical structure diagram:

At present, the more advanced foreign sales model is:


From the above two models, we can easily see where we are solving the problem. Here we need to further compare the two modes: 1. As can be seen from the above two modes, the foreign sales model, the same product, the price for end-user purchase will be greatly reduced, and there is a supermarket as a quality control link, the quality of accessories It will be more secure. 2, auto parts supermarket model, can maximize the solution to the flow of funds between manufacturers, dealers, maintenance plants, to avoid a large number of arrears. 3, but auto parts supermarkets have higher requirements for entry funds, products, inventory, personnel, etc., require a lot of money. A variety of model distribution companies jointly integrate their respective parts inventory, sales channels, and purchase channels to form auto parts supermarkets. This is the dealer's most sensible choice in the process of change. 4. Deeper issues: Auto Parts supermarket sales model is similar to China's current home appliance sales model. Manufacturers will rely heavily on channels. Manufacturers must quickly develop themselves, strengthen themselves, improve product quality, and reduce product costs. In order to reduce product prices, realize assembly line production and increase their own production, so as to increase the dependence of channels on manufacturers, otherwise, they can only be manipulated.

The advantages of this model are self-evident, in 2005, this model will appear in China, then this site (HC network auto parts industry http://qipei.hc360.com) will report for the first time, so stay tuned. Just like supermarkets replace shopping malls, advanced models will certainly replace backward ones. In the face of change, the fittest will survive.
A brief analysis of the establishment model of auto parts supermarket

Auto Parts supermarket-oriented groups: repair shops and end users. At present, the maintenance level of China's end-users is overall lacking, so at present when we consider the auto parts supermarket model, we are mainly concerned with auto parts supermarkets and maintenance plants.

In 2004, Dr. and AC Deco were rapidly developing and maintaining chain stores. Dr. plans to have 500 chain stores in 2005. At this rate of development, these international giants will have a huge sales network in China due to logistics costs. They naturally need to set up warehouses in major cities throughout the country. When Chinese owners can repair their cars themselves, their warehouses will become auto parts supermarkets. At this time, just like supermarkets replace shopping malls, auto parts supermarkets must replace auto parts cities. Auto parts city will face the most severe challenges from auto parts supermarkets in the next 3-5 years.

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