Auto parts market needs channel integration


Recently, Aston Martin launched a large-scale recall operation worldwide, involving 17590 vehicles. According to the results of the survey published by Aston Martin, the main reason for the quality defects of these vehicles is that the parts suppliers from China used counterfeit plastic materials, causing defects in parts. The after-sales after-sales accessories market has also caused a lot of confusion in the auto market. What is the actual situation? The reporter did an investigation in the Xi'an aftermarket.

Everything is done by the interests of "the more well-known brands, the more fake goods." In an auto parts market in Xi'an, a brand agent Zhang, who declined to be named, said. Not all of the products he sells are genuine, because the profits of fake products are much higher than those of genuine products. Take Bosch spark plugs as an example. A genuine platinum spark plug from Bosch costs 40 to 50 yuan for the cost of light. Agents add intermediate profits to the repair shop. The cost of a repair shop is 50 to 60 yuan. Even if the repair shop sells 80 yuan, the profit is only between 20-30 yuan, and the profit is not high.

On the contrary, if you sell a fake Bosch Platinum spark plug, the cost price is only 5-6 yuan, and the middleman sells it to the repair shop for more than 20 yuan. The repair shop sells for 60 yuan, although from the perspective of the consumer, paying The price is lower, but whether it is a middleman or a repair shop, profits are higher than selling genuine goods.

The agency system promotes the malformed market to be keen to sell counterfeit goods. The key lies in the fact that the current agency mechanism is too complicated to raise prices at all levels and creates space for the existence of counterfeit goods. A boss of an auto repair shop is also an oil brand agent. Mr. Song said.

Generally, a foreign-funded parts and components company will set up general agent, first-level agent and second-level agent in China. Take a Xi’an repair shop to purchase components produced by a manufacturer in Wuxi. For example, general Wuxi manufacturers will have an agent in Shaanxi, and an agent in Jiangsu will sell the second-level agent in Xi’an and a secondary agent in Suzhou. It will be sold to the third-tier agency in the inner city of Shaanxi Province, and then sold to the auto parts company, and then sold to the repair station and then to a repair shop. Layers of price increase, the final price to the repair shop, are generally higher than the 4S shop, which makes if the repair shop sells genuine, no profit at all. In the end, the repair shop chose to either sell all fakes or sell some real goods and sell some fakes.

Parts market needs "predators"

In order to prevent dealers selling counterfeit goods, parts manufacturers also think of various methods. Previously, SKF, Bosch, and other foreign-funded enterprises also set up a special anti-counterfeiting coalition. All of them jointly cracked down and diluted the costs of cracking down on counterfeits, but eventually they gave up. Because of the market, many domestic manufacturers have also taken the "shortcut" to start by copying famous brands. Usually these fake versions of the “Shanzhai version” can reach a sales profit of 300% or more of the production cost, thus letting many small companies enjoy it.

"In order to eliminate fake products from the source, our focus this year is to reform channels, make channels more flat, and strengthen the management of dealerships," said a Philips sales manager. An after-sales manager of Bosch stated that they also specifically cooperated with a company that specializes in anti-counterfeiting, using their latest anti-counterfeit labels, and preventing fraud through “anti-counterfeit coding”. At the same time, the system can also provide product tracking, providing an effective way for supply chain management to prevent dealers from taking stock.

However, it is very difficult for parts and components manufacturers to crack down. The most critical reason is the large number of parts and components sales channels in China. China has more than 100,000 retailers or wholesalers registered by the Bureau of Industry and Commerce, more than 15,000 4S stores, and approximately 100,000 independent companies. Repair shop, about 10,000 professional tire dealers, more than 97,000 gas stations. "The anti-counterfeiting process will be accompanied by changes in the channels to achieve." Gan Xue, deputy general manager of the Chery Automobile Shaanxi Yaotai 4S shop in charge of sales, believes that only when the channels are slowly integrated and large-scale channel brands emerge, can this situation be changed. For instance, e-commerce companies similar to Jingdong Mall that specialize in sales of parts and components such as Gome, Suning, and Auto Parts, will be a long process.


Plates Of Middle Thickness

Plates of middle thickness is refers to the thickness of 4.5-25.0 mm Steel Plate, included carbon plate, low-alloy plate, ship plate, bridge plate, boiler plate, container board, etc. Plates of middle thickness play important role in many fields. They are mainly used in construction engineering, machinery manufacturing, container manufacturing, shipbuilding, bridge construction, etc. It can also be used to manufacture various containers, furnace shells, furnace plates, bridges and automobile static steel plates.

Steel Plates Of Middle Thickness, carbon steel Plates Of Middle Thickness,steel plate of middle thickness,steel middle thickness sheet

Jinan Haiyao New Energy Equipment Co., Ltd. , https://www.haiyaonewenergy.com

Posted on